Top 6 Benefits of Data Visualization for Sales Teams
Data visualization is the process of presenting complex data in easy-to-understand graphical formats on an interactive dashboard. Here, we’ll discuss the significance of data visualization in sales and the range of benefits it offers to boost a business in competitive markets. Business intelligence is the process of combining strategies and technologies to collect, analyze, and manage large amounts of data in an enterprise. The analytics are presented in neat and structured reports to help make effective decisions faster. Data visualization is used to convert analytics into graphical reports with interactive elements. It presents insights in different readable formats and allows you to make changes in real-time. Statistics show that the data visualization market was valued at $5590.75 million in 2021 and is expected to touch $9464.0 million by 2027 with a CAGR (compound annual growth rate) of 9.17%. According to a report, data visualization can make decision-making 5x faster and execution of the decision 3x faster. A study shows that using visual data can shorten the overall time spent on business meetings by up to 24%. Several organizations hire Power BI consultants to set up a data visualization dashboard in different departments. Microsoft Power BI is one of the leading visualization tools with many user-friendly features and third-party integrations. In this blog, we’ll understand why data visualization is vital for your business and the benefits of data visualization in streamlining sales, the most important department in many enterprises. What Is Data Visualization and Why is it Important? Data visualization is the process of converting large datasets into graphical format to make actionable insights more accessible to users. It reduces the time taken to identify patterns and trends and highlights outliners through different visual formats(like graphs, charts, maps, etc.). Data visualization is sometimes called information visualization, information graphics, and statistical graphics. It belongs to the data science processes and data presentation architecture (DPA). For example, the sales analytics dashboard used by the sales and marketing teams uses data visualization to present advanced analytics in easy-to-understand reports. This helps monitor KPIs (key performance indicators) and ensure that your strategies are always aligned with the business goals. From streamlining data collection to hastening the entire process and reducing mistakes, data visualization has a crucial role in helping your business become successful. Benefits of Data Visualization for Sales So what are the benefits of visualization in the sales and marketing department? Let’s find out below. 1. Better and Effective Decisions The sales teams have to make quick decisions and be proactive to make the most of market opportunities. Data visualization tools provide graphical reports that help make decisions using accurate and reliable information. Since visual data is easy to comprehend, it allows teams to discuss more aspects in detail and finalize their decisions in less time. The visualizations also allow you to understand how the reports change when you consider different variable parameters. In short, data visualization is an effective way to help businesses adopt data-driven decision-making processes. 2. Gather Data from Multiple Sources Sales teams have to process data from various channels and applications. For example, you need customer data from CRM systems, brand mentions from the internet, lead generation data from multiple channels (email, website, social media, offline, etc.), and competitors’ market share to create and implement a robust sales strategy to boost your business. Data visualization tools can be integrated with several data sources to create a unified interface. Your sales team can directly access the data they want by using the same tool without going through a long-winded process of asking their superiors to share the necessary information. 3. Gain New Perspective Data visualization reports are dynamic and provide different insights as you change the parameters. You can gain new perspectives as you analyze more visual reports. For example, the sales graph for the current month may show that you achieved more than the target. However, when the parameter is changed to six months, you may notice that the overall sales have been declining or not up to the mark. Instead of going through pages of reports and guessing the overview picture, you can use data visualizations to present the final outcome in a clear format. Your sales team will find it convenient to use visualizations for correlations, which provide more perspectives for the given data. 4. Bring Context to Content The numbers in a report make no sense when taken out of context. They could mean anything, and trying to identify the relationship between the numbers and the data in the corresponding column and row headers can be stressful. Data visualization provides an effective solution to this problem. For example, a bar graph report for sales performance will show the exact situation for the given period. The bars are not just decorations but indicators of the performance of the teams, products, and the overall business. 5. Save Time When you consider the above-listed benefits of data visualization, you can notice one common factor in all of them. Data visualizations save time and energy for the sales team. Sales reps don’t have to feel burdened by pages of paperwork and sheets with never ending data. Everything is automated in the setup. The data visualization tools are connected to data sources and other applications that continuously collect, clean, store, and analyze data. You just have to run a query for the tool to generate the report in real-time. 6. Tell a Story One of the major applications of data visualization tools is to make data more interesting. Instead of sharing boring and lengthy reports, you can convert the whole thing into an interactive presentation to tell a story. A report by Accenture shows that more than 80% of the respondents thought data visualization tools were an effective means for storytelling in the business context. Data visualizations are easy to generate and can make meetings more interesting. Some businesses are combining visualizations with VR tools to create 3D images and graphs. This increases the collaborative nature of the tool and helps the sales team present its points most engagingly. More About the Importance of Data Visualization in Sales Sales data visualization can help you
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