The company highlighted multiple challenges in its physical outlet sales performance when we first sat together for a discussion. Here are the key issues we identified:
Product Sales & Outlet Performance: The client struggled to accurately analyze product sales, identify top-performing outlets, and manage oversales, impacting inventory optimization and resource allocation.
Rising Competition in ME: They lacked a reliable method to assess their brand’s performance against competitors, limiting their ability to apply strategic solutions.
Sales Department Tracking: We also noticed roadblocks in monitoring monthly attendance and individual product sales performance, affecting productivity and performance management.
Our experts implemented the following steps to manage and optimize their TikTok marketing efforts:
Excel (OneDrive/SharePoint Integration): We helped the client pull data from Excel files stored on OneDrive and SharePoint. These cloud platforms made it easy to work together in real time, keep track of changes, and access the data seamlessly for further analysis.
VPN (Virtual Private Network): Our team set up a secure VPN to ensure the client could safely access their internal data, especially when using SharePoint or OneDrive from remote locations. This gave them peace of mind knowing their sensitive data was protected, no matter where they worked.
ETL (Extract, Transform, Load) via Dataflows: We simplified the client’s ETL process by automating data extraction from Excel files, transforming it into the right format, and loading it into their data warehouse or Power BI. This made sure the data was clean, ready, and easy to analyze.
Power BI Setup: We used Power BI to turn the client’s data into powerful, interactive reports and dashboards. By linking the data from their ETL process, we helped them effectively utilize the collected information with easy-to-understand visualizations.
By putting a data-driven solution in place, the client gained better control over their product sales and outlet performance. This led to smoother inventory management and more efficient use of resources. With the ability to track competitor trends and optimize sales staff performance, they’ve been able to strengthen their competitive edge and improve overall operations.
Consumer Goods
Middle East
End to End Project Lifecycle Management
