Driving Revenue Growth for a Leading Auto-Rickshaw Aggregator

Our Client

A leading on-demand app-based Auto-rickshaw aggregator based out of Chandigarh, India.
Incorporated in 2014, with services spread across 45+ cities.
Apart from auto-rickshaw rides, it provides local services such as logistics,
and groceries and food deliveries.

Our client faced several challenges that hindered their revenue growth and marketing strategies:

Limited Consumer Insights –

Lack of comprehensive insights into the customer
base, including their preferences, behaviors, and purchase patterns, making it
difficult to personalize marketing efforts.
Ineffective Offer Strategies –

Our client’s marketing team found it hard to
determine the most impactful offers and promotions that would entice the ideal
audience segments, leading to low engagement and conversion rates.
Suboptimal Pricing –

Determining the optimal pricing points for their
auto-rickshaw services proved challenging for the concerned stakeholders.
Inaccurate pricing points led to dissatisfied customers and missed revenue
opportunities.
Lack of Personalization –

The absence of personalized recommendations and
tailored offers meant that the stakeholders could not fully leverage the potential
for upselling, cross-selling, and enhancing customer loyalty.
Customer Retention Challenges –

Our client faced high churn rates and found it
difficult to retain customers over the long term. They needed effective strategies
to improve customer loyalty, reduce attrition, and foster repeat business.

Here’s the solution that we proposed to address the challenges faced by the client:

Customer Segmentation:

We analyzed their customer data to identify distinct customer segments based
on demographic, behavioral, and usage attributes. This allowed them to tailor
their marketing initiatives to each segment effectively.
Advanced Offer Analytics:

We conducted an in-depth offer analytics study using historical data to identify
the most effective offers and promotions for different customer segments. They
optimized their promotional strategies accordingly, resulting in higher
engagement and conversion rates.
Data-Driven Pricing Analytics:

Our team of experts implemented pricing analytics to optimize their pricing
strategies for auto-rickshaw services. By analyzing market dynamics, competitor
pricing, and customer sensitivity to price changes, they set optimal price points to
attract customers while maximizing revenue.
Personalized Recommendation Engine:

Leveraging customer data, usage history and behavior pattern, we developed a
recommendation engine that allowed the client to provide personalized service
recommendations to their customers.
Targeted Retention Strategies:

Our experts along with the respective stakeholders conducted RFM (recency,
frequency, monetary) analysis to identify valuable customer segments and those
at risk of churn. Targeted retention were implemented including personalized
incentives, loyalty programs, and proactive customer support.

The implementation of these solutions yielded significant impacts, such as:

Revenue Growth – The aggregator experienced a 11% increase in revenue within
the first year of implementing these solutions that helped in leveraging
personalized marketing strategies, optimized pricing, and recommendation
engine based upselling and cross-selling opportunities.
Improved Customer Retention – Our client achieved a 15% reduction in customer
churn through targeted retention initiatives based on RFM analysis. They were
successfully able to improve customer loyalty and higher customer lifetime value.
Enhanced Marketing ROI – The insights from our solution helped the client’s
marketing team formulate and run more efficient and effective marketing
campaigns. The marketing ROI increased by a whopping 22%, along with
improved conversion rates.