The company highlighted multiple challenges during our discussions, particularly around securing funding and analyzing customer data effectively:
Challenges in Securing Funding
The company struggled to present a compelling case to investors due to a limited understanding of its customer base. This lack of comprehensive data made it difficult to showcase their market potential.
Development of Robust Data Solutions
The company’s existing data was fragmented, limiting its ability to understand the broader customer demographics. This hindered their ability to attract necessary investments.
Creation of Investor Dashboards
The client lacked a data-driven, visual storytelling approach for investor pitches. Without actionable insights, it was challenging to build investor confidence.
Addressing Customer Analysis Challenges
The company relied on basic open-source data and third-party tools, which did not provide a comprehensive view of their customer behavior and preferences.
After discussing the challenges, our major scope of work focused on a comprehensive data analysis and reporting initiative to address the client’s funding challenges and enhance customer insights. Key steps taken by our were:
Data Aggregation and Development
Our experts implemented advanced data aggregation techniques to create a comprehensive dataset, capturing a wider demographic of the client’s customer base from sources like Shopify and third-party tools.
Power BI Dashboard Creation
Our assigned developers designed interactive Power BI dashboards that effectively visualized key metrics, providing clear insights into customer behavior for investor presentations.
Enhanced Customer Analysis
The company’s customer analysis methods were refined, utilizing accurate, actionable data that identified key trends and informed their strategic decisions.
Training and Support
We trained the client’s team on utilizing Power BI dashboards and data analysis tools, empowering them to make data-driven strategies.
Investor Engagement
The dashboards developed were used during investor discussions, showcasing a deep understanding of the market and enhancing investor confidence.
Implementation 1:
All-in-all, we addressed the client’s challenges in securing funding and gaining deeper insights into their customer base. The client successfully improved investor confidence and customer analysis by implementing robust data aggregation strategies and using Power BI for visualization. This initiative has provided them with the necessary tools to drive continued growth independently
Fashion
India
End to End Project Lifecycle Management
