Why do Growing Enterprises Need a Digital Transformation Consultant?
Digital transformation is a never-ending process of using advanced technology and data-driven models to make effective business decisions. Here, we’ll explore the need for hiring a digital transformation consultant to boost an enterprise’s growth and ensure consistent results. Whether you own a startup or belong to a multinational company, the organization uses a range of applications, systems, and tools to manage daily activities. In today’s world, businesses need to rely on technology to quickly achieve their goals. You cannot compete with digitally strong firms without investing in the latest technology. That’s where digital transformation helps. According to a survey by West Monroe, 61% of C-suite executives recognize digital transformation as a priority. A report by Valtech shows that 94% of large enterprises in the US and the UK have a digital transformation strategy in place to revamp their systems and processes. The same report says 58% of businesses aim to increase their spending on digital transformation compared to previous years. In such instances, it’s vital to understand what digital transformation is and how a digital transformation consultant can help you with the process from end to end. In this blog, we’ll focus on the role of a digital transformation consultant in a growing enterprise. What is Digital Transformation? Digital transformation is a continuous process and a business strategy to integrate various digital technologies into the business at different levels and verticals. It helps in evaluating the existing systems and modernizing them to create a digital-first approach to running the business. From procurement to production, operation management to customer service, and finance to marketing, every aspect of the business is streamlined using relevant digital technology. Modern-day concepts like personalization, agility, scalability, flexibility, etc., can be achieved by digitally transforming business processes. It is a comprehensive way forward to be proactive in competitive markets and increase brand visibility. Digital transformation, when rightly done, increases revenue for the organization and accelerates growth. Technologies like cloud computing, artificial intelligence, machine learning, advanced analytics, data science, big data, IoT (Internet of Things), edge computing, data visualization, business intelligence, etc., are a part of digital transformation. As an employee or a C-suite executive, you may ask – what is my role in digital transformation? Well, your role is varied and depends on how you want to digitally transform the enterprise. You need to work with an experienced digital transformation consultant to create the strategy, determine the budget, and initiate the process. What Does a Digital Transformation Consultant Do? According to Market Research Future, the digital transformation consulting market size was $205.87 billion in 2023 and is expected to reach $386.73 billion by 2032 at a CAGR (compound annual growth rate) of 7.40% between 2024 and 2032. With digital transformation explained in the previous section, let’s see what a digital transformation consultant does and how they can help your business. Digital transformation is different from digitization, which is a process of converting analog data into digital data. It has a wider scope and involves all parts of the business. A digital transformation consultant is a qualified and certified expert who guides business organizations in understanding, implementing, and managing the digital transformation journey. Consultants work as freelancers or can belong to a digital transformation services company. Their role is to help enterprises bridge the gap between technical knowledge and their long-term objectives, identify tools that align with the establishment’s needs, and create a holistic environment for employees to adopt the new technologies. However, this is a broader description of what a digital transformation consultant does. In reality, their work is much more complex and time-consuming. Their strategies are developed based on the requirements of each business and the unique challenges faced by them. From streamlining the processes in each department to automating repetitive tasks, setting up third-party integrations, and providing data-driven insights, the digital transformation consultant has to consider several aspects when assisting a business on its digital transformation journey. Why is Digital Transformation Important? Digital transformation consulting services are important in many ways in the modern-day scenario. From improving operational efficiency to enhancing customer experience, it helps growing enterprises harness the latest technologies to boost their business. It is not limited to a single industry and can be effective in any business. Despite being a tech-based long-term solution, its presence is useful in every sector and industry. The digital transformation strategy is prepared for the long term and empowers a business to continuously innovate and come up with better processes. Agile and DevOps practices are integrated with emerging technologies to make the applications more effective. Furthermore, it is helpful in future-proofing a business. The internal and external operations of an organization need to run in a smooth rhythm to provide the necessary products and services to customers (end-users). With digital transformation, you can optimize the operations using relevant tools, applications, and software. Automation is the process of using technology to perform the tasks previously handled by humans. This saves time, reduces the consumption of resources, and minimizes the risk of human error. It is a critical part of digital transformation and can increase the overall productivity of an enterprise. Customer satisfaction should be a priority for every business. The digital transformation approach is also designed with a focus on increasing customer satisfaction (attracting new customers and retaining existing ones). You can use customer analytics to understand their preferences and take steps to increase brand loyalty. Change is the only constant in today’s world. Enterprises cannot resist change if they want to survive market competition. Digital transformation empowers organizations to become more resilient in adverse conditions and be quick to adapt to new developments. Flexibility is one of the top benefits of digital transformation. AI and ML technologies, along with cloud solutions, can revamp the IT infrastructure in an enterprise to make the workflows more efficient and result-oriented. Digital transformation helps identify unwanted tasks and simplify the processes. This encourages resource optimization and makes it easier for employees to finish their tasks quickly. The digital strategy consultant’s
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