Best Data Mining Techniques You Should Know About!

In this piece, we are going to discuss why one must study data mining and what are the best data mining techniques and concepts. Data scientists have a history in mathematics and analytics at their heart. Also, they are building advanced analytics out of that math history. We are developing machine learning algorithms and artificial intelligence at the end of that applied math. As with their colleagues in software engineering, data scientists will need to communicate with the business side. It requires a sufficient understanding of the subject to get perspectives. Data scientists often have the role of analyzing data to assist the company, and that requires a level of business acumen. Eventually, the company needs to be given its findings understandably. It requires the ability to express specific findings and conclusions orally and visually in such a manner that the company will appreciate and operate upon them. Therefore, you should practice data mining. It is the process where one constructs the raw data and formulates or recognizes the various patterns in the data via mathematical and computational algorithms. It will be precious for any aspiring data scientist, which allows us to generate new ideas and uncover relevant perspectives. Why Data Mining? Current technologies for data mining allow us to process vast amounts of data rapidly. The data is incredibly routine in many of these programs, and there’s enough opportunity to exploit parallelism. A modern generation of technologies has evolved to deal with problems like these. Such programming systems have been designed to derive their parallelism, not from a “super-computer,” but from “computing clusters”— vast arrays of commodity hardware, whether traditional Ethernet cable-connected processors or cheap switches. Data Mining Process Data mining is the practice of extracting useful insights from large data sets. This computational process involves the discovery of patterns in data sets using artificial intelligence, database systems, and statistics. The main idea of data mining is to make sense of large amounts of data and convert/ transform it into useful information.  The data mining process is divided into seven steps: Collecting & Integrating Data Data from different sources is consolidated in a single centralized database for storage and analytics. This process is known as data integration. It helps detect redundancies and further clean the data.  Cleaning the Data Incomplete and duplicate data is of little use to an enterprise. The collected data is first cleaned to improve its quality. Data cleaning can be done manually or automated, depending on the systems used by the business.  Reducing Data  Portions of data are extracted from the large database to run analytics and derive insights. Data is selected based on the query or the kind of results a business wants. Data reduction can be quantitative or dimensional.  Transforming Data  Data is transformed into a single accepted format for easy analytics. This is done based on the type of analytical tools used by the enterprise. Data science techniques such as data mapping, aggregation, etc., are used at this stage.  Data Mining  Data mining applications are used to understand data and derive valuable information. The derived information is presented in models like classification, clustering, etc., to ensure the accuracy of the insights.  Evaluating Patterns  The patterns detected through data mining are studied and understood to gain business knowledge. Usually, historical and real-time data is used to understand the patterns. These are then presented to the end-user.  Representation and Data Visualization  The derived patterns can be useful only when they are easily understood by the decision-makers. Hence, the patterns are represented in graphical reports using data visualization tools like Power BI, Tableau, etc.  Data Mining Applications  Data mining plays a crucial role in various industries. It helps organizations adopt the data-driven model to make better and faster decisions. Let’s look at some applications of data mining.  Finance Industry: From predicting loan payments to detecting fraud and managing risk, data mining helps banks, insurance companies, and financial institutions to use user data for reducing financial crimes and increasing customer experience.  Retail Industry: From managing inventory to analyzing PoS (Point of Sale) transactions and understanding buyer preferences, data mining helps retailers manage their stock, sales, and marketing campaigns.  Telecommunications Industry: Telecom companies use data mining to study internet usage and calling patterns to roll out new plans and packages for customers. Data mining also helps detect fraudsters and analyze group behaviors.  Education Industry: Colleges and universities can use data mining to identify courses with more demand and plan their enrollment programs accordingly. Educational institutions can improve the quality of education and services through data mining.  Crime Detection: Data mining is also used by crime branches and police to detect patterns, identify criminals, and solve cases faster.  Best Data Mining Techniques  The following are some of the best data mining techniques: 1. MapReduce Data Mining Technique The computing stack starts with a new form of a file system, termed a “distributed file system,” containing even larger units in a traditional operating system than the disk boxes. Spread file systems also provide data duplication or resilience protection from recurrent media errors arising as data is spread over thousands of low-cost compute nodes. Numerous different higher-level programming frameworks have been built on top of those file systems. A programming system called MapReduce is essential to the new Software Stack that is often used as one of the data mining techniques. It is a programming style that has been applied in several programs. It includes the internal implementation of Google and the typical open-source application Hadoop that can be downloaded, along with the Apache Foundation’s HDFS file system. You can use a MapReduce interface to handle several large-scale computations in a way that is hardware fault resistant. All you need to write is two features, called Map and Reduce. At the same time, the program handles concurrent execution, and synchronization of tasks executing Map or Reduce, and also tackles the risk of failing to complete one of those tasks. 2. Distance Measures A fundamental problem with data mining is the analysis of data for

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How Can Data Science Help Grow Your Business? The Advantages of Data Science!

In this piece, you will get to know whether you should include Data Science in your business plan or not. Here we are going to define why enterprises are using Data Science and what are the basic advantages of Data Science. Unlike the times before, terms such as Big Data & Data Science are not confined to techies anymore. As digital technologies are outgrowing all the expectations, business owners are equipping themselves with knowledge of the new technologies that can help their business growth. The advancements in technology have led to a new era of growth and success. According to the reports, big data is expected to generate around a 60% increase in the retailers’ operating margins on a global scale. The experts have also said that the European government administration can save around $149 billion in operational efficiency if they keep pacing on the big data technology.  Did you know that an exponentially large number of internet users leave impressions of all their choices, preferences, thoughts in the digital form? But what’s the point? The point here is that every business owner can exploit these impressions using data science to help their business grow. Although it is easy said than done, still more and more businesses are exploring these opportunities to excel in their respective industry.  There are many advantages of Data Science when it comes to Your business.  Before we jump on discussing these advantages, let’s find out what data science actually is. Data is the information that is available in abundance all over the web. The scientific use of this data collected online from various sources can only be done if it is churned and categorized on the basis of the information that a user wants.  This is where Data Scientist comes in. Using different algorithms, they managed to extract the exact information that can be used for your business.  Kevin Murcko, CEO, CoinMetro, said that “Users of big data have typically been large enterprises who can afford to hire data scientists to churn the information. But now, thanks to the democratization of tech and the rise of blockchain, there are tools that can be used by small and medium-sized companies to both gather big data and to use it to make good business decisions – decisions that will help them be competitive and grow.” With that being said, let’s discuss how Data Science Can Help Grow Your Business.  How Data Science Can Help Grow Your Business? The Advantages of Data Science! According to the survey, around 65% of business owners have already included data science in their IT infrastructure, the number is set to increase. Several surveys have also shown that spending on big data is expected to increase to $114 billion in 2018. Here is why and how data science can help your business. Understanding this, companies like DatatoBiz has started to develop the best service set for enterprises. 1. Improved And Educated Business Decision Making Decision making is one of the integral parts of running a business. When it comes to taking a decision, it would be much better if you have some facts to back your decision. With Data Science, you can actually measure & track the response of your present and potential customers towards your service or product and make an educated decision in the future. The study of consumer patterns and behavior can actually bring forth several new opportunities for your business. Many eCommerce business owners have been seen taking advantage of Data Science to improve their sales. If you are not among them, check out our article on kickstarting the data analytics for your eCommerce Business.  2. Better Analysis of Market Trends  With the incorporation of data science in your business, you can actually gather useful information on the present market trends with respect to your industry. A data scientist can actually fetch the information and study it to bring hard facts about consumption trends into the light. Which in turn, can help you modify the products and services for good, helping in business growth.  3. Save Extra Expenses | Benefits of Data Science. There are many advantages of data science, one such benefit of it is the cost-effectiveness. With the help of data science, big data, you can actually study the market and figure out if your business is going to be in the right direction. If the data analysis shows that the product or services you are planning are not that popular, it might be a wrong decision. Thanks to the report, you can now stop right there and then, saving the money you could have lost without the information. Not only this, a great data scientist like we have at DatatoBiz can also use this data science to predict what is going to be big in the coming time, helping you make the decision to make more money.  You might also like to check out how data analytics is changing the Fin-tech industry?  4. Better Idea Testing, Advantages of Data Science. Every business runs on ideas. So, if you have ideas of introducing new products or services to the market, it is definitely good to have data science play out the field first. With the combination of data science, big data and AI, you can actually tell if your idea is worth spending money or not, which can be done by analyzing current trends and making predictions on the data collected.  5. Educated Selection of The Target Market  There are many benefits of Data Science like with the help of data science, you can collect the customer data which may include the entire demographics including their behavior and their consumption patterns towards your product or services. This analysis of their behavior and consumption pattern you can find the right set of customers. This process will help boost your business and increase the sale of your service or product.  We are sure that after reading all these points you must have gathered the insight on how data

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5 Applications of Data Science in FinTech: The Tech Behind the Booming FinTech Industry

Data Science has played a significant role in transforming the finance and banking industry by completely changing the ways in which they previously operated. Life has been made easier for the banking officials as well as the customers. FinTech:  a new term coined for the innovation and technology methods aiming to transform traditional methods of finance with data science forming one of its integral components. Whenever you use your credit card, Amazon Pay, PayPal, or PayTm to make an online payment, the commerce company/seller and your bank, both utilize FinTech to make a successful transaction. With time FinTech has changed almost and every aspect of financial services, which includes investments, insurance, payments, cryptocurrencies, and much more. Fintech companies are heavily dependent on the insights offered by machine learning, artificial intelligence, and predictive analytics to function properly. In this article, we will look at the contributions of data science in FinTech. What is Data Science in FinTech? Data science is a knowledge area that prepares data for analysis and delivers insights using advanced analytical tools. It cleans, structures, and manipulates large volumes of data to derive actionable insights.  Data science helps organizations to use analytics at every level of the business. It is not a single subject or concept but a combination of different fields such as statistics, mathematics, data analysis, quantitative finance, algorithms, and visualization. It uses a combination of tools to understand big data easily and use the insights in real-time.  The FinTech industry uses data science to get a deeper insight into customer behavior. This helps financial institutions create products and services that will align with the market trends and increase returns for the business. There are several roles of data science in the FinTech industry. The most important ones are as follows:  Analyzing Customer Behavior  Data mining, natural language processing (NLP), and text analysis are used to understand customer behavior. The FinTech industry also depends on customers to become successful, just like every other sector. Analyzing customer behavior gives FinTech companies numerous benefits such as- Data science allows organizations to develop customer behavior models and run predictive analytics in real-time. Predictive Analytics Predictive analytics is a part of advanced analytics where future trends are predicted using historical and real-time data. Statistical modeling and machine learning algorithms are used on data collected and processed through data mining. Data science is used in FinTech to:  Data science also helps with algorithmic trading, where issues related to pricing, trading volume, and timing are managed to increase the efficiency of the trading platform. We can observe this trend in the crypto market.  R&D  Research and development are an integral part of every industry. Data science is used to improve product development strategies so that the establishment can make the most of the changing market conditions and customer requirements. Data science and artificial intelligence are used together to achieve goals.  Understanding the weaknesses in the company’s existing products/ services will help the management make changes to overcome the weak points and strengthen its presence in the industry.  Advantages of Data Science in FinTech Applications of Data Science in FinTech 1. Credit Risk Scoring With an aim to make “credit accessible to more number of people”, FinTech companies use robust machine learning algorithms to predict the creditworthiness of people. This lets them reach a wider customer base and reduce the rate of credit defaults. Traditionally, banks use very complex statistical methods to determine the credit score of an individual, but with the help of data science, the good and bad borrowers can be separated in a fraction of seconds. In order to accomplish this task, a large number of data points are utilized by the companies. Also, all the data that is collected is further used to train the machine and improve its performance.  Therefore, data science provides a holistic view of one’s creditworthiness. Companies like Alibaba’s Aliloan are an automated online system that provides small loans to entrepreneurs who otherwise would have been rejected by the banks because they have no collateral against which the loans could be given. This automated system collects information such as online transactions, business performance, ratings from the customers, and much more to calculate the creditworthiness of the business owner. 2. Fraud Detection & Prevention Fraud detection and prevention have always been a top priority for FinTech companies. At present, it is estimated that financial institutions lose about $80 million every year due to fraudulent activities. With the evolution of data science, the ways to detect fraudulent activities have also changed. Machine learning-based algorithms are able to detect fraudulent activities better than the traditional systems that may sometimes even produce false positives and classify a normal transaction as a fraud as well. The advanced fraud detection systems work on supervised and unsupervised machine learning (ML) algorithms. Supervised ML-based systems are fed with historical data that has been labelled as fraudulent and non-fraudulent. This data set helps the system to classify any ongoing transaction as normal or anomalous. On the other hand, the unsupervised ML-based systems are just fed with a large amount of data that has not been previously classified, the system uses this data as a training set and learns to differentiate between standard and a fraudulent activity on the basis of transactions happening in digital space every day. 3. Customer Retention & Marketing Fintech companies collect a large amount of data from their customers which is often used by them for financial analysis. This information can likewise be utilized for enhancing the client base and expanding their lifetime value. Customer data right from their transactions, social media engagement, and personal information can be taken into consideration and used to offer them a better experience. For instance, by analyzing the previous products purchased by the customers’ algorithms can be created to predict their future choices. This knowledge can also be utilized to comprehend what items must be promoted among various age groups. FinTech companies may utilize client information to make thorough profiles of their clients

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Data Science Process: Resolve Business Problems Smartly

Whether you run an empire or a small enterprise, every business faces certain common problems and hitches. The questions like, How do I improve my sales? What is my organization lacking? What to do when old customers are not purchasing my product? What ought to be done with a specific end goal to pull in more clients? And much more such, often boggle a business owner’s mind. If this is the case with you as well, then there is definitely a path that can offer you a cutting edge over the others and it doesn’t take much effort in guessing what it is. Yes, I am talking about “data science” something that is taking over the corporate world with its capability to make complex things simple. To understand the applications in a better way, you may look at the working model of big tycoons like Amazon, Uber, Netflix, Starbucks, etc. They all utilize Big data analytics to refine their marketing, manage their finances, predict frauds, evaluate the viewing habits of millions of clients, etc. This is how Uber is able to provide the easy-to-book cab service and Starbucks does not suffer losses even after having three shops at the same location. Isn’t it mesmerizing what all data science can do? The next question coming to your mind would be how to incorporate the data science process into your particular business module. Or how is this prediction even possible? Do not worry, all your queries will be answered. But before moving ahead we must understand the basic concept of data science and the fields it merges together. A data scientist combines concepts of, statistics, analytics, data processing, machine learning, predictive analysis, basic mathematics, and computer science, to bring out the desired outcome that can benefit your business. Do you run a business or work with the management closely? Have you ever thought about why sales numbers are going down? Is your operational cost going up? Why is it becoming harder day by day to retain clients? Why are customers flocking for competitors’ products? – In case you’ve ever been bothered with any of these types of questions, then you do understand the importance of data. With the technological revolution, the operational aspect of businesses has changed drastically. Data is the new gold. He who knows how to churn out insights and intel will beat all the competition. Data Science is the methodology for retrieving valuable information from the stockpile of data. What happens when you decide to incorporate the data science process into your business? Let’s decipher for you what good can come of making data science practice in your everyday business running. List out some pointers that would probably help you change your mind and walk the path with this premium service enriching your business. Increase in The Number Of Customers The transactional & customer engagement data taken at various points from the customers such as the feedback on products, services, etc. helps the data scientists to predict the return on investment for the company. Also, this data helps the company design products according to the demand pattern of the customers, hence improving the customer base. The marketing analytics designed with the use of predictive analysis is further able to attract valuable clients. Better Customer Service The customer’s demographical data is paired with the product he/she buys and is recorded for future reference. This type of data helps understand the type of customers a business must look forward to attracting. Also, when the customers are presented with other products, their interest in any particular product is recorded, so that demand can be anticipated. Recommendation engines can help in up-selling other products to increase business revenue & recommendations also works as customer delight. Improved Efficiency Apart from improving sales and customer demands, the company itself needs to function properly. It necessitates ensuring that all the equipment installed in its facilities is working efficiently. The industries that deal with perishable goods need to make sure that they do not have extra stock in their warehouses. Data Science can help business owners in inventory optimization. The idea here is to predict the problem before it actually appears so that it can be avoided by hampering the efficient working of a company. Advantages of using data science in business Data science holds the key to overhauling businesses for higher efficiency. From understanding the hidden patterns to unlocking the intel, it is the next revolution for industries. Each industry has already been touched by data science and analytics and more and more business owners are seeing the benefits of relevant information for decision-making. A few of the advantages businesses can leverage from this stream are –  How can data science be used to solve business problems? Data is the collection of all the mysterious questions that companies must deal with day in and day out. From declining sales figures to rising costs to HR issues, data holds the key to all the answers. It’s just that you need to know where to look and what to look for. It solves real-time issues with the cocktail of statistics and computer science to churn out hidden insights. It goes deep into the unstructured pile of raw data and gets meaningful intel that can drive business decisions. 1. Upgrades and Improvements Innovation is the key to surviving and sustaining in the business world. But understanding the pulse of the customers is even more important to know which upgrades and improvements to the existing products/services will be accepted by them and which will be pushed aside. It’s been the biggest secret that organizations are trying to hack every day. A complete understanding of consumer behavior is nearly impossible, but data science can shed light on this matter with a great level of accuracy. The right set of improvements done as per customers’ feedback can make the product/ service widely acceptable in the market within a short span. 2. New Product or Service Development Having an idea is nothing till it

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Data Science for Small Business: Make Your Business Smarter

SMEs or small and micro enterprises form an integral part of a country’s economy. In India alone, the sector is said to have employed around 111.4 million people in the year 2014, and in 2012 it contributed 37.5% to the GDP. But, the irony is that even after being such an important part of the economy, SMEs are not able to flourish as they should have. There is a major lack of strategic business planning and innovation that hinders their growth. In order for the SMEs to remain competitive both nationally and globally, it is imperative that every SME owner investigates the lacuna and starts working on it. Developing economies such as ours often find it difficult to foster innovation in the SME sector, because there are other factors that need the government’s attention. The major problems faced by SMEs include unskilled staff, irregular finances, poor infrastructure, old marketing strategies and lack of information. An SME owner tries to tackle all the issues but neglects an important one. This factor is “information”. Even after having skilled people, a good flow of money and good infrastructure the business may cease to flourish as expected by the owner. The Real Lacuna The basic problem that SMEs face is the lack of data resources, they do not know how to collect data and put it to good use. You can also say that SMEs are unaware of the fact that “data” needs attention too. Along with this they also lack a true understanding of data science or data analytics. Even if they start to think about utilizing the small amount of data that they possess, they are not sure if that has that big data analytics dimension that can offer good results. Most of the time SMEs deal in only one domain which further restricts their view towards recent trends in the market allowing them to work traditionally. Because of this attitude, they often tend to hype data analytics as a management trend rather than a perspective opportunity. The SMEs who try to go for data analytics, give up because they are not able to afford the needed infrastructure or data analytics expertise that is needed. Another major concern faced by the SMEs that refrains them from utilizing analytics is data protection and privacy. Data Science To The Rescue With fast-changing technology, the world is becoming data-driven, and data is utilized to extract every bit of information that can take the business to the next level. The field is referred to as data science and the professionals are called data scientists. Big Data, Data Analytics, and Machine Learning are all a part of this field and are being utilized worldwide to do wonders in the cooperative world. For small and medium enterprises, data science can do things beyond imagination. When an SME owner recognizes the potential hidden in data analytics, success becomes definitive. Using data science tools the SMEs can generate knowledge from the stockpiled data and incorporate innovation into their business. Firms’ past performances and market behavior can be analyzed to uncover new insights. Data science may help SMEs to face the challenges they thought cannot be overcome. The data-driven decisions made at the micro-level may help small business owners to improve their position in the market. After conducting a data science operation a business owner may find a correlation between factors that he always neglected. The insights generated may help the business owners to deeply understand their existing potential with respect to the present competition. Data Science for Small Business Micro, Small, and Medium Enterprises (MSME) are often frowned upon by the big players when it comes to the business world, but MSME is the backbone of any country’s economy. From constituting a major part of the country’s GDP to generating employment for millions, MSME is the underrated star in the business world.  According to MSME ministry data, India has approx. 63 million MSMEs and contributing to 29% of India’s total GDP. Not only this, as the government is turning more focus towards MSMEs, there has been a significant increase in MSME numbers.  With MSME, the growth of analytics services has also increased significantly. Unfortunately, though MSMEs are gaining traction in the formal aspect of business, still they are yet to manage the data efficiently. Due to a lack of funds, resources, and training often they are confined to running it based on traditional methods, ignoring the immense power of data science and analytics. According to McKinsey’s study, with technology implementations, 20% of the bottom line can be ramped up and that’s all MSMEs need to survive, sustain, and grow. Data Science can be the much-needed rescue option here.  With data, MSMEs can take crucial business decisions that can help them take the next steps in growth perspective and give the big competitors fierce competition. MSMEs can take the help of data science vendors to fulfill their requirements of implementation. They can guide them and provide the necessary solutions as per the budget of the business. Why do Small Businesses need Data Analytics? For any business, data-driven decisions hold the key to success. From launching a product to customer feedback to operational efficiency monitoring – if data is harnessed properly, it can do wonders for businesses. Small businesses need data analytics more than anything as one right decision at the right time is all they need to succeed and grow.  The few areas where data analytics can be helpful are –  Understanding the Demographics Understanding the market sentiment and demographics are the two most crucial factors for a business. Unfortunately, most businesses can’t even find the right demographics. Small businesses get affected the most due to this limitation. With data analytics in place, MSMEs can identify the right segment, apt demographics for their product or services so they can deliver quick wins for the business.  Client Acquisition Cost Analysis Acquiring a new client isn’t a cakewalk and small companies also buckle to pay their savings into this. While having multiple

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How is Data Science Shaping the Manufacturing Industry?

The traditional demand-supply chain has conveniently helped the manufacturer understand the needs of the market and the consumer at the far end. The factors that drive the market are very obviously and entirely dependent upon the way the consumer or end user responds to the product delivered to him[…]

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