During our discussions, it became clear that these challenges were preventing the company from achieving optimal performance. Here are the key issues we identified:
Sales Data Capture Across Channels:
Our client needed a solution to capture and manage sales data from three key channels: B2B, Modern Trade, and e-commerce. The goal was to create a unified approach to consolidate and track sales performance across these varied platforms.
Unstructured Data in Pharma Divisions:
Certain pharma divisions, including Netmeds, were dealing with unstructured data that hindered analysis and insight generation. The client needed a robust data structuring system to convert raw data into actionable information.
Need for Data Analysis Infrastructure
A comprehensive system was required to organize and structure this unorganized data, enabling efficient analysis and real-time reporting. This system would serve as a foundation for strategic decision-making.
Our experts implemented the following steps to manage and optimize sales data across B2B, Modern Trade, and e-commerce channels.
Excel to SharePoint via Cloud: Our team developed a centralized system using Excel integrated with SharePoint to consolidate sales data from B2B, Modern Trade, and e-commerce platforms. This approach ensured more accurate and efficient data capture across the platforms.
ETL (Extract, Transform, Load) with Power Query: To standardize data, we used Power Query in the following way:
Data Modeling in Power BI: Once the data was loaded from Power Query, we imported the structured data into Power BI, where advanced data modeling techniques were used to create relationships between datasets. This ensured that the data structure was optimized for efficient analysis.
Visualization in Power BI: We developed dynamic dashboards in Power BI to provide real-time insights into sales performance across B2B, Modern Trade, and e-commerce channels. KPIs and metrics were displayed to track performance and guide decision-making.
Our solution simplified sales data management for the client, reducing manual effort and improving data accuracy. With real-time insights from Power BI, decisions became faster and more informed. The scalable system now supports the client’s future growth, while stronger security measures protect sensitive data. In short, the solution improved efficiency, visibility, and strategic planning.
Pharmaceuticals
India
End to End Project Lifecycle Management
