Page 16 – DataToBiz

Yashica Chopra
December 28, 2023
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9 Business Intelligence Challenges with Solutions

Business intelligence empowers an enterprise to make data-driven decisions in real time. It has several advantages and will be a part of major businesses in the future. However, you should overcome business intelligence challenges to get the desired results. We’ll discuss the issues and ways to convert the disadvantages to benefits. Running a business requires hard work and smart work. It is important to find a balance between legacy systems and advanced applications. Similarly, the transition from traditional decision-making methods to data-driven decisions is filled with challenges. While the past generations made decisions based on observations and intuition, the current businesses have to rely upon something more tangible. Business intelligence is where the tools/ applications use their ‘intuition’ in analyzing data and generating insights. The digital age demands the latest technology, like business intelligence and artificial intelligence. BI is one of the in-demand technologies in the global market. Reports show that the global BI market will touch $33.3 billion by 2025. However, this is easier said than done. Adopting BI in a business requires planning and expertise. You should hire business intelligence companies to implement digital transformation in your organization. The Covid-19 pandemic has increased the adoption rate. Another study says that one-third of large enterprises will use decision intelligence by 2023. Yet, the road to BI adoption is not smooth. Enterprises have to overcome a few challenges to become successful. But what are some potential barriers to business intelligence system success? How can a business solve the issues effectively and use BI for day-to-day decision-making? Let’s find out. What are the Characteristics of Business Intelligence? Business intelligence provides actionable insights to make decisions based on data analytics. It is a combination of strategies and technologies that collect, process, and analyze data (historical and real-time) to provide reports in graphical/ visual formats. BI has the following characteristics: Where is Business Intelligence Used? Business intelligence helps high-level executives, mid-level managers, team leaders, etc., to make decisions based on data-driven insights. Business intelligence is used in many areas and plays a role in every department in the enterprise. So how does business intelligence help companies? Here’s how: Data Mining Data mining is the technique of identifying patterns in large data sets. The data collected by the organizations is cleaned, formatted, and transformed to prepare it for analytics. Marketing From identifying prospective leads to creating a promotional campaign, the insights provided by BI help the sales teams plan and implement their marketing strategies. Competition Understanding competition is vital to succeeding in today’s competitive scenario. BI tools can provide insights to analyze competitors’ strategies, campaigns, products, decisions, etc. Finance Businesses have to make major investment decisions. Should you invest in a new product or redesign an existing one? How to optimize resources and increase returns? BI provides answers to such questions. Risk Management Risks are an integral part of the industry. That said, you should be proactive and have a risk management strategy to avoid losses. BI helps with fraud detection, market trend prediction, and much more. Customer Relationship Customers are vital for a business to survive. Understand what your customers want and where to find new customers. Know what brings to your business and how to inspire brand loyalty. What is the Business Intelligence Cycle? The BI cycle can have different stages based on the organization. However, the major stages of business intelligence are as follows: What are the Benefits of Business Intelligence? Why do organizations need business intelligence in today’s world? Should small businesses also invest in BI tools? How can BI help an organization achieve its goals? The following are some benefits of BI/ reasons to use business intelligence in your enterprise. Increase Productivity Automation, digitization, and collaboration streamline business processes to increase productivity. Higher ROI BI helps you make the right decisions and reduce the risk of losses. You get better returns when your increase operational efficiency and customer satisfaction. Identify Market Trends Understand the market conditions to identify trends and make the most of opportunities. Optimize Resources Don’t waste business resources or invest additional finances to generate resources. BI analyzes inefficient areas and provides solutions to overcome wastage. Manage Inventory Know how much inventory to maintain, when to move the stock, and how to manage logistics using BI insights. Decision Making Business intelligence can be used for everyday and long-term decision-making in the enterprise. Make decisions based on actionable insights. What are the Challenges of Business Intelligence? Business intelligence has several benefits to offer. Nevertheless, it has its share of drawbacks or disadvantages. Digital transformation fails because businesses don’t properly deal with the issues when implementing data-driven models. Let’s look at the disadvantages of Business Intelligence and find out how to overcome the challenges. Data Breach Collecting data is easy, but you need to be careful about securing the data and preventing cyberattacks. A data breach can compromise your business position in the market. Multiple Data Sources With so much data available from external sources, you have to choose the most relevant sources for your business. Data Quality Raw data is of poor quality. Using this will result in wrong or faulty insights that can affect your business decisions. Recurring Costs BI systems have to be maintained and constantly upgraded. This increases the costs for a business. Employee Resistance Digital transformation is not always appreciated by employees. It can be hard to integrate advanced systems with business processes if employees are unwilling to use them. Self-Servicing Analytics Self-servicing analytics requires technical knowledge. Employees should be trained to use the dashboards. Incorrect KPIs Finalizing wrong KPIs can lead to incorrect assessments, thus providing a false report of the business position. No BI Strategy You require a specific BI strategy for your business. There may be a difference between what works for your competitors and what works for you. Mobile BI Though mobile intelligence is becoming common, it is still not easy to set up the systems for it. How to Overcome the Challenges of Big Data and Business Now that you know the

Yashica Chopra
December 22, 2023
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Top 5 Companies Developing AI Products in Healthcare

AI can provide better outcomes to improve the efficiency of patient care delivery in the healthcare industry. It can help doctors, patients, and technicians in various ways. Here, we’ll discuss the top AI companies developing AI products in healthcare. Artificial intelligence in healthcare is a hot topic as more companies enter the market to streamline workflow and patient care. From accurate diagnosis to early detection of diseases and remote treatment, AI has a diverse role in the healthcare industry. Statistics show that globally the use of AI in the healthcare market is anticipated to reach $20.65 billion in 2023 and is expected to touch $187.95 billion by 2030. Another report shows that the global AI in drug discovery and pharma market is estimated to grow at a CAGR (compound annual growth rate) of 45.7% to reach $4 billion by 2027. Similarly, AI in the MRI market is expected to be around $9.8 billion by 2030. AI-driven healthcare products are becoming a norm in today’s world as more hospitals, pharma companies, and healthcare centers are adopting the latest technologies to provide quality treatment and improve the success rate. Let’s find out more about the role of AI products and product development companies in healthcare. Role of AI Products in Healthcare The role of artificial intelligence in healthcare is three-fold. It can improve population health management, streamline operations in hospitals, and strengthen innovation in discovering new drugs and treatment methods. Diagnostics AI applications and computer vision technology can help diagnose anomalies and diseases in the early stages. This allows the doctor to treat the condition before it becomes life-threatening. Patient Care Nurses and the hospital staff can provide better care to patients without working extended hours. This is possible by automating operational tasks and saving time to focus on the patients. They can also stay connected with remote patients and send timely alerts for medication, follow-up visits, etc. Prevention and Wellness AI products in healthcare can prevent the risk of diseases from spreading through timely vaccinations, medication, and quarantine. AI apps can interact with patients to help them navigate mental health issues. Clinical Decision Support AI tools can accelerate decision-making in allocating beds, scheduling doctor visits, discharging patients after treatments, etc. It reduces the risk of errors and miscommunication through automation. Top 5 AI Product Development Companies in Healthcare DataToBiz DataToBiz is among the leading AI product development service providers in the healthcare industry. With years of expertise, the company offers end-to-end AI development, deployment, integration, customization, and maintenance services to hospitals and healthcare centers. It provides comprehensive digital transformation solutions to digitize patient data and make data-driven decisions using real-time visualization reports. From building a data warehouse to customizing analytical dashboards and using computer vision technology for diagnostics, a hospital can revamp all its operations by partnering with the company. DataToBiz also offers generative AI services to build and deploy LLMs (large language models) for interactive medical chatbots to communicate with patients. The company has a presence in different continents like Asia, North and South America, Australia, Africa, and Europe. With a project satisfaction rate of over 97%, DataToBiz delivers powerful AI solutions tailored to the client’s specifications. Butterfly Network Butterfly Network is a service provider in AI product development in the healthcare sector. The company is transforming patient assessment with its innovative handheld device that can be connected to 20+ clinical apps. It can also be integrated with other medical systems to create the documentation for the ultrasound reports. It is connected to cloud systems to streamline billing, patient reports, etc. Over 145,000 customers are already using the device to improve patient assessment and care. The Butterfly Network device can be connected to a smartphone with a cable to access the information in real-time. The company helps with various healthcare departments like cardiology, nursing, gynecology, anesthesiology, emergency care, and veterinary care. From storage to analytics, fleet management, credentialing, quality assurance, and even education, the company takes care of it to support hospitals at every step. It has revolutionized medical imaging using advanced artificial intelligence technology. The company also provides long-term maintenance services to its clients. Caption Health Caption Health offers healthcare app development services and provides an AI-based tool for ultrasound diagnosis to detect early signs of diseases with great accuracy. Called Caption Care, the ultrasound device comes with CaptionAI technology to capture medical images in real-time and provide insightful diagnosis. The built-in software will automatically analyze the images to measure the key parameters like heart rate, etc. The company calls it a turnkey end-to-end echo program to offer cost-effective echocardiograms for identifying heart diseases in the initial stages to start treatment early and save more lives. Caption Health’s device helps with patient engagement by identifying them based on the echo reports, symptoms, risk factors, etc., to schedule doctor appointments. It can also be used to train healthcare trainees and aids with the management of patient data in a structured format. Moreover, the Caption Care device can be taken to the patient’s location for ultrasound while the doctor can watch the images in real-time from their clinic. The device can be used by patients and hospitals. CloudMedX CloudMedX is an AI product development agency that offers computing technologies and predictive analytics to streamline patient data. It aims to convert vast amounts of medical information into critical insights and unlock the full potential of patient data to make effective decisions. The company is a team of data scientists, engineers, innovators, and doctors from different countries who work together to simplify healthcare solutions and improve the quality of patient care. CloudMedX leverages machine learning and advanced analytics to empower hospitals and patients. It also works with natural language processing and LLMs to provide generative AI solutions to its clients. The company has an automation extraction engine to accelerate the data transformation pipeline. It can be hosted in multiple environments and customized for different healthcare centers. The company provides a range of solutions like Clinical Explorer, Patient Explorer, Chronic Conditions Explorer, Risk Adjustment Analyzer, etc. Enlitic Enlitic offers healthcare AI solutions with the power of deep

Manpreet Kaur
December 20, 2023
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Building AI Products From Scratch: A Go-to Guide to C-level Executives

This blog talks about the steps to help you in building AI products from scratch. With AI, you can create great products to optimize your processes, save extra bucks, and deliver exceptional customer experience. AI has become imperative for growth-driven businesses as it offers great ways to streamline business operations, boost efficiency, and fulfill market demands. It has made it easy to gather, analyze, and identify patterns in datasets, improving analytical functions. Further, organizations can take advantage of its benefits to automate processes, ensure optimal resource usage, and protect systems against fraudulent activities. According to Grand View Research, the global AI market reached a valuation of $62 billion in 2020 and is anticipated to have an annual growth rate of 40.2% from 2021 to 2028. Before building AI products, it is essential to understand the main components of AI. They include: Learning Procedures Collecting and processing data to convert it into meaningful information is the first and foremost step. Process datasets such as images and customer interactions to arrange them into meaningful formats to train AI algorithms to accomplish designated tasks. Reasoning Procedures Assess algorithms and find the most suitable one for a specific task. For instance, a decision-making AI system evaluates different algorithms and selects the most optimal results depending on analyzed data. Self-adjustment Procedures The AI product development team monitors and adjusts algorithms to deliver precise results. This helps to enhance the performance of AI systems over time and addresses emerging issues. How to begin building AI products? The important steps for the AI product development process are: Identify the problem Focus on the pain points and find out the value proposition that your AI solution will offer. Figure out the problem that your product will solve. Review your data Once pinpointing the issue, the next step involves selecting relevant data sources essential for AI model training. Ensure you have high-quality data to streamline the AI product development process. This is achieved through data cleaning and processing before using it to train the model. Select a viable platform This is one of the most important phases of AI product development. You can choose between cloud-based and in-house frameworks. Choosing the right platform is crucial for AI solutions to obtain great results. The decision between these two frameworks is one of the biggest AI product development challenges. Here’s help: Cloud frameworks AI cloud frameworks allow developers and data scientists to build, deploy, and control machine learning models in the cloud. They offer access to data processing, storage, training models, and deployments within a unified computing environment, making it easier to develop ML solutions. Cloud frameworks offer accessibility, and can be scaled horizontally and vertically to handle varying demands. They also offer inherent flexibility and can be integrated easily with other services. Some AI product development tools include Amazon Web Services, Google Cloud AI, IBM Cloud, and Microsoft Azure AI. In-house frameworks In-house AI frameworks refer to personalized platforms created by internal teams to cater to development and deployment needs. They fulfill unique business needs, data sets, and technology stacks to create value. Developing an in-house AI framework offers customization, data ownership, control, and privacy advantages. Some of the in-house frameworks include TensorFlow, Keras, Microsoft Cognitive Toolkit, and Tableau. Evaluate your needs and requirements when choosing an appropriate framework for your AI solution. Select a programming language You can choose from different programming languages such as R, Python, Java, and C++. Python and R offer extensive ML libraries. Create algorithms An algorithm is a set of instructions given to computers. To enable the AI model to learn from data, machine learning algorithms are necessary. The next step includes training the algorithm with the collected data. Optimize the algorithm to create AI products with high accuracy. Implement, Monitor, and Optimize This is the final step of the AI product development roadmap. Check if your AI product is feasible and self-sufficient. Assess the performance of the deployed AI models and ML algorithms. Observe and optimize them to AI product development benefits. Some of the important considerations include: What are the Challenges of Building AI products? Building and implementing AI products brings with it a few challenges. It is necessary to plan the implementation process meticulously and ensure the existing technology infrastructure is prepared for the challenges ahead. The effectiveness of AI algorithms depends on the quality and quantity of data provided. Therefore, businesses must ensure the quality of their datasets and should have sufficient information to train AI models. Inaccurate and insufficient information may lead to bad results, causing significant threats to business success. AI algorithms duplicate and augment prejudices present in the training data, resulting in discrimination against specific groups with serious consequences. Therefore, businesses must advocate ethical and legal standards to deploy AI products. Building and implementing AI products need a high level of technical expertise, organizations may need to train the workforce to improve technical skills internally or hire external staff. Though AI systems have improved data collection and analysis, there is potential scope for theft or misuse of information. Implementing security techniques is essential to protect the AI system against intrusions. Also, it is important to maintain trust in AI products, specifically for regulated industries such as healthcare and finance. The company must guarantee that the outcomes are transparent and reliable. Managing the hassles of AI product development is quite cumbersome. An AI Product development agency helps you to bring your AI product idea to life. The industry experts guide you through the step-by-step plan for your custom AI product design and development. They will help you at all stages of the AI product development lifecycle, ensuring the product vision aligns with your objectives. Fact checked by –Akansha Rani ~ Content Creator & Copy WriterSunaina Meena ~ Digital Marketing Specialist

Yashica Chopra
December 18, 2023
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10 Top Most Common Myths in Affiliate Marketing – You Might Get One of These!

Affiliate programs are a good way to earn extra money if you plan it well. You can generate good income by becoming an affiliate. Here, we’ll debunk the common misconceptions and myths in affiliate marketing and provide tips to get started. Affiliate marketing has been popular for a while now. Many bloggers, influencers, and website owners turn to affiliate programs to earn extra money. Statistics show that the global affiliate marketing industry is expected to touch $15.7 billion by 2024. Another report mentions that the affiliate program market is set to have a CAGR (compound annual growth rate) of 7.7% between 2023 and 2030. However, there are still many myths in affiliate marketing. While some think affiliate programs are a scam, others consider it an easy way to make some fast bucks. Both are wrong. Understanding and debunking myths in affiliate marketing is necessary to navigate the affiliate market and achieve your goals. Never get into a project without knowing its intricacies. In this blog, we’ll address the most common myths in affiliate marketing programs and discuss ways to become successful in this venture. 10 Top Most Common Myths in Affiliate Marketing Affiliate programs are a great side hustle for many website owners. Influencers combine social media promotions and affiliate programs to earn attractive commissions and monetize their content. However, many people are unsure of what it means to be an affiliate or how the programs work. It’s easy to make mistakes when you rely on misinformation. Let’s avoid these mistakes by debunking the top ten affiliate marketing myths. 1. Affiliate Marketing is No Longer Profitable Despite the statistics, some people like to believe that affiliate programs are not profitable and the entire concept is dead. They couldn’t be further from the truth. According to Statista, affiliate marketing in the US alone was $8.2 billion in 2022, with no signs of slowing down. Affiliate programs are from being dead or dormant. Many organizations from different sectors are offering partner programs to tie up with affiliates and build a strong network. For example, many companies offer various affiliate marketing programs with noteworthy commissions and other incentives. 2. Affiliate Marketing is Not Real Business The most popular myth in affiliate marketing you may have heard is that affiliate programs are not real business. A business doesn’t have to have a real store with a signboard in today’s world. Many modern businesses start online and are run from basements and study rooms at home. With eCommerce sales increasing every year, it makes full sense to become an affiliate and promote quality products on your website. With the right approach and planning, it is very much a real business and brings steady income over time. Don’t let anyone tell you otherwise! 3. Affiliate Marketing Requires Qualifications Some people think you need certain educational qualifications to be an affiliate. That’s never the case. Affiliate programs are not based on your degree. It doesn’t matter if you are a student or a multiple-degree holder. What’s important is your knowledge about the niche. This is also not a compulsion but an additional benefit. As long as you understand how the product/ services work and how your audience relates to them, your degree and experience aren’t a concern. Moreover, it’s personal experiences that matter. Your affiliate links will get more responses if you have used the products and can vouch for them on your platform. Nevertheless, don’t pretend to be something you are not. If you are an affiliate for medical or wellness products, don’t claim expertise in the field unless you do. 4. Affiliate Marketing is Easy Money One of the common myths in affiliate marketing is that it brings easy money. While some affiliates might have earned money quickly, it is not always the case. You are not likely to earn a thousand dollars or more each month during the initial stages unless you already have the necessary audience. In a majority of the cases, affiliate programs take time to show the results. You should plan well and implement your strategies. From selecting the best affiliate programs to building a relationship with your users, everything has to align with your end goal. Then, you will notice better results and gradually see an increase in your affiliate income. One way to speed up the process is to join big affiliate programs like the IT staff augmentation affiliate program by DataToBiz as they offer high payouts and recurring commissions. 5. Affiliate Marketing Doesn’t Require Planning No matter how easy affiliate marketing is, it requires proper planning and implementation. You should be willing to put in hours of your time and energy to see the results. It’s rare to add links to your website and earn from them right away. Plan every step with care. From choosing the niche to identifying the partner programs and creating relevant and useful content, everything has to be planned. Also, promote your website and optimize it for search engines to maintain a steady stream of visitors. 6. Affiliate Marketing is Not Good for SEO Another common myth about affiliate programs is that they aren’t good for your website SEO and you cannot survive Google’s algorithm changes. This leads to many affiliates asking if there is any risk in affiliate marketing. Well, not really. Affiliate marketing can be good for SEO if you do it right. Google is only concerned about websites with ‘thin’ content that do nothing else other than add affiliate links and ads. If your website has real content for users to read and enjoy, they will invariably spend more time on it. This increases your website rank and visibility. Placing affiliate links on such sites will be beneficial to everyone. Focus on content quality, user experience, and relevance. Make sure the affiliate links are clear. 7. People Dislike Affiliate Marketing Links This is debatable. People don’t like to click on any link for various reasons. Safety concerns about data privacy and cyber threats make them wary of clicking on hyperlinks when reading a post. However, that doesn’t mean they hate affiliate links. It depends on how you present the content to

Yashica Chopra
December 15, 2023
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12 Top Digital Transformation Trends 2024- Here’s All You Need To Know

Staying at par with the digital transformation trends can reduce operational costs, optimize resources, and increase overall business efficiency. The trends change each year, allowing enterprises to strengthen their systems from all sides. Here, we’ll discuss the digital transformation trends to watch out for in 2024 Digital transformation has become essential for a business to survive in today’s competitive world by relying on the latest technologies, applications, and cloud solutions to make data-driven decisions. Statistics show that 70% of organizations either have a digital transformation plan or are in the process of developing one. However, about 59% of businesses are yet to begin their digital transformation journey. Digital transformation is a continuous and ongoing process where the business data, systems, processes, and procedures are digitized and revamped. The IT infrastructure is migrated to cloud platforms to strengthen the business ecosystem. However, it doesn’t give immediate results. A study shows that 39% of executives think enterprises can see the benefits of digital transformation in three to five years. Moreover, digital transformation trends are constantly evolving. These trends change every year, depending on the global market scenario and advancements in technology. In this blog, we’ll read more about the top digital transformation trends for 2024. Let’s also glimpse how a business can prepare to make the most of these trends. What are the Digital Transformation Trends in 2024? Digital transformation can streamline processes, enhance customer experience, and increase business revenue. It empowers the organizations to be proactive and take advantage of the market opportunities before competitors. 1. Digital Immunity According to Gartner, organizations that invest in digital immunity by 2025 can reduce system downtime by up to 80%. Digital immunity is where the business system is designed to be more resilient and less risky. It will be less prone to breakdowns and have a higher recovery rate. This is to ensure business continuity and mitigate the risk of losses caused by disruptions. Experts say it can be achieved by combining continuous delivery of data-driven insights with automated processes to identify and resolve problems. The system will be more aware of its weak points and take care of itself with minimum human intervention. 2. Sustainability One of the biggest digital transformation benefits is sustainability. Many businesses are suffering from a lack of sustainability. While technology is responsible for the challenges, it also provides solutions to drive sustainability through innovation. According to a report by Accenture, 92% of businesses aim to achieve net-zero targets by 2030. However, this needs advanced technologies to measure the enterprise’s carbon footprint and find ways to reduce it. Data-driven insights can help businesses drive the necessary changes by enhancing the supply chain. Sustainability is also about collaborations between enterprises, vendors, governments, and nonprofit organizations to make the establishments more energy efficient. 3. Agility and Composability Composability is where a business combines its building blocks in different ways to make its processes more agile and flexible. While composable systems are not new, a composable business is an emerging concept as per the latest digital transformation trends. This requires enterprises to get rid of outdated legacy systems, bulky databases, and archaic technologies and replace them with the latest cloud solutions. An agile business has the much-required support to overcome various market challenges and reinvent itself whenever necessary, that too without attracting losses. A composable and agile business can stay one step ahead of competitors and use its capabilities to the fullest. 4. Mainstreaming AI and ML Artificial intelligence and machine learning are an integral part of digital transformation trends. Any establishment that aims to digitally transform its systems and processes has to invariably work with AI. Be it automation, virtual assistants, continuous training, predictive analytics, fraud detection, personalization, etc., are possible with artificial intelligence. Digital transformation consulting service providers offer AI and ML solutions to help businesses grow and increase customer satisfaction. For example, AI chatbots can provide quick and effective solutions to employees and customers. Predictive analytics helps the sales and marketing teams derive accurate insights about markets, customers, products, etc., to boost sales. AI and ML are used at every stage and across all verticals. 5. Multidimensional Big Data Big data analytics deal with large amounts of datasets that cannot be processed manually. In the coming year, the big data industry is becoming multidimensional with the development of hybrid cloud environments. Businesses don’t have to limit their systems to on-premises or cloud. The IT ecosystem can consist of both, creating a hybrid model that offers greater flexibility. Additionally, a network of data services is integrated to form a data fabric. This gives an enterprise complete access to datasets by increasing visibility without compromising security. It promotes data mobility and makes it easier to leverage analytics for real-time decision-making. 6. AR, VR, and Metaverse Augmented reality, virtual reality, and Metaverse are leading digital transformation trends in business for the last couple of years. Statista shows the AR/VR market is estimated to touch $31.12 billion in 2023. AR is more widely implemented as it doesn’t require equipment like expensive headsets and can be integrated into mobile apps. Though Metaverse is yet to become what it is supposed to be, many top brands are allocating budgets to work on it. Blockchain gaming and Metaverse are gaining tremendous popularity. Moreover, many businesses are collaborating with Metaverse platforms to conduct virtual events and promote their brands. Digital transformation takes businesses closer to building their own Metaverse platforms to increase market visibility. 7. Internet of Things and Edge Computing IoT is where smart devices are connected to machines to collect data in real-time to facilitate automation and increase system efficiency. Internet of Things is highly beneficial in many industries like manufacturing, mining, healthcare, retail, oil & gas, etc., to provide 24*7 updates to supervisors and reduce the risk of workplace accidents. Edge computing allows businesses to analyze data at the source without transporting it to other storage systems. This saves time and resources while also delivering real-time insights. IoT and edge computing increase data security and improve business scalability. These two digital transformation trends can help an enterprise manage its

Pawan Chabra
December 14, 2023
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What NOT TO DO as an Affiliate- Do’s and Dont’s in Affiliate Marketing

Affiliate marketing offers a low-risk entry into entrepreneurship, attracting a diverse range of individuals. Challenges exist but the potential outweighs the drawbacks. The blog explores the dos and don’ts of affiliate marketing. Affiliate marketing isn’t just a business model; it’s a journey of strategic choices, ethical practices, and continuous adaptation. It mainly involves affiliates promoting products or services on their platforms, earning a commission for each sale or lead generated through their unique affiliate links. This model has gained immense significance over the last decade, offering opportunities for individuals and businesses to monetize their online presence effectively. For affiliates, it provides a low-risk entry into entrepreneurship, requiring minimal upfront investment. The ability to work remotely and flexible hours adds to its appeal, making it accessible to a diverse range of individuals, from seasoned marketers to those exploring online income streams for the first time. Global affiliate marketing spending is expected to reach $15.7 billion in 2024 from $14.3 billion in 2023. The potential for information overload, saturated markets, and fierce competition are challenges affiliates may face. Additionally, maintaining authenticity and trust with one’s audience can become complex. Despite the challenges, the benefits of affiliate marketing, such as passive income potential and the ability to scale operations, often outweigh the drawbacks. It remains a viable avenue for those seeking financial independence and diversification of income streams. Let’s look at the key dos and don’ts in affiliate marketing along with affiliate marketing mistakes you should avoid. Affiliate Marketing Dos: Building a Foundation for Success Affiliate marketing success hinges on strategic choices and ethical practices. By adhering to key principles, affiliates can carve a path to long-term profitability. Here are the essential affiliate marketing tips: Choose the Right Niche Choosing the right niche is one of the critical affiliate marketing strategies. Aligning with your interests or expertise not only enhances your passion for the subject matter but also positions you as an authentic authority in the eyes of your audience. A niche that resonates with you makes content creation more enjoyable and sustainable. Consider lucrative niches such as personal finance, health and wellness, technology, and lifestyle. These areas often present a wide array of products and services with high demand, providing ample opportunities for affiliate marketers to thrive. You can also go for a staff augmentation affiliate program when selecting the niche. Research and Select Quality Products Affiliates should scrutinize potential products, ensuring they align with their niche and meet quality standards. Understanding the product’s value, reputation, and relevance to your audience is crucial for building trust. Look for products with positive customer reviews, transparent pricing, and a reputable brand. Assess the merchant’s track record, payment history, and affiliate support. High-quality products not only enhance your credibility but also contribute to a positive user experience for your audience. Build Trust with Your Audience Establishing honesty and transparency in your interactions is vital for cultivating a loyal audience. Disclose your affiliate relationships, and only promote products you genuinely believe in. Authenticity builds a connection with your audience, fostering trust that can lead to repeat business. Share personal experiences with the products you endorse. Provide in-depth reviews and address both positive and negative aspects. Regularly engage with your audience through comments and social media to strengthen your community. Diversify Your Income Sources Instead of relying on a single product or program, explore various opportunities within your niche. This not only mitigates risks associated with market fluctuations but also opens up multiple revenue streams. Diversifying your affiliate portfolio allows you to adapt to changing market trends and audience preferences. Explore different affiliate programs, products, and promotional strategies to create a robust and resilient income stream. Affiliate Marketing Don’ts: Navigating Pitfalls for Long-Term Success While affiliate marketing offers substantial opportunities, avoiding common pitfalls is crucial for sustained success. Here are key ‘don’ts’ that affiliate marketers should steer clear of: Promoting Too Many Products Promoting an excessive number of products can dilute your brand, diminish trust, and overwhelm your audience. When affiliates flood their platforms with numerous promotions, it becomes challenging for the audience to discern genuine recommendations from mere sales pitches. Instead of quantity, focus on quality. Select products that align closely with your niche and resonate with your audience. Prioritize authenticity over volume, ensuring that every promotion adds value and maintains the trust you’ve built with your followers. Ignoring FTC Guidelines The Federal Trade Commission (FTC) guidelines exist to ensure transparency and fairness in advertising and affiliate marketing compliance. Ignoring these guidelines can have severe consequences for affiliate marketers. Failing to disclose affiliate relationships can lead to legal repercussions, damage your reputation, and erode the trust of your audience. Disclose your affiliate relationships conspicuously, whether through disclaimers on your website or within individual content pieces. Transparency not only aligns with affiliate marketing ethics but also builds credibility and trust with your audience. Relying Solely on Paid Advertising Paid advertising can be financially unsustainable in the long run and may not foster genuine connections with your audience. Additionally, changes in advertising algorithms or policies can have a swift and adverse impact on your promotional efforts. Embrace organic methods like content marketing, SEO, and social media engagement to build a sustainable business foundation. These approaches may take time to yield results but contribute to lasting relationships with your audience and a more resilient affiliate marketing strategy. Neglecting Your Audience Neglecting your audience’s needs and engagement can undermine the core of affiliate marketing success in building relationships. Failing to understand your audience leads to disconnected promotions, diminishing the effectiveness of your marketing efforts. Regularly interact with your audience, solicit feedback, and stay attuned to their preferences. Tailor your content to address their concerns and interests, fostering a sense of community and loyalty. Neglecting audience engagement risks alienating your followers and diminishing the effectiveness of your affiliate marketing campaigns. Is Affiliate Marketing a Good Idea? Affiliate marketing stands as an enticing and potentially rewarding venture, offering a multitude of advantages and opportunities for individuals and businesses alike. Let’s decode

Yashica Chopra
December 12, 2023
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7 AI Product Development Companies for Your Next Big Project

AI product development accelerates production, distribution, marketing, and success. There are countless advantages of working with AI product development companies to boost your next project. Here, we’ll discuss the top artificial intelligence companies from around the world. Artificial intelligence is transforming the world of product development. From research to designing to personalization, AI can help a business create faster, better, and more profitable products to attract a large number of customers. According to GrandViewResearch, the global AI market is estimated at $136.6 billion and is expected to reach $1.81 trillion by 2030. PwC says AI tech can increase revenue by over $15 trillion in the next decade. Many business organizations are adopting AI technologies. As per Forbes, around 83% of companies say using AI in their business strategies is a top priority. Most of them invest in artificial intelligence by partnering with AI development companies. This saves time and resources spent on building a model from scratch and dealing with various bottlenecks in the process. So, what are the top AI product companies? What is AI product development? Let’s find out in this blog. What is AI Product Development? Artificial intelligence is used for a multitude of purposes in the global market. It has a vital role in product development and helps businesses in various ways. For example, The phases of AI product development are as follows: So, which companies are working on AI development? How are the leading brands using artificial intelligence to develop efficient and personalized products? Here are a few examples – Top AI Product Development Companies DataToBiz DataToBiz is among the best AI product development companies to partner with. The company offers collaborations with industry experts to guide brands in developing better products. It works with SMBs, MSMEs, and large enterprises from different industries. The company has clients from around the globe and specializes in providing end-to-end AI-ML solutions to its clients through a systematic, tried, and tested customer-centric approach. DataToBiz takes care of ML product development, product integration, data strategy, model selection & testing, final product deployment, and long-term maintenance services. The company is a certified partner of Microsoft Azure, Google Cloud, and AWS. The AI development team has experience in working with a range of development and data storage tools. It has developed AI products like PrepAI, HirelakeAI, etc. DataToBiz is an award-winning company that helps businesses streamline the AI product development lifecycle to increase ROI and profits. LeewayHertz LeewayHertz is a software company that offers extensive artificial intelligence product development and web3 services in diverse industries. The company works with tech-savvy startups and emerging enterprises using advanced technologies to help them get more effective results from their investments. It follows a client-centric model to gain a deeper understanding of the client’s requirements. LeewayHertz works with a motto of ‘you dream it, we build it’, to convert ideas into tangible products. It helps create next-gen enterprise solutions through AI/ ML strategy, product development, custom model development, integration, deployment, and support services. The company also offers general AI consulting services and end-to-end development. It is a certified partner of Microsoft, Google, and AWS. Markovate Markovate offers cutting-edge technology solutions and specializes in AI product development services. It builds custom digital solutions based on client’s specifications and converts business ideas into strategic advantages. The company has a presence in four locations and works with a core team of 50+ experts. It supports numerous technologies to drive AI innovation while focusing on scalability, reliability, and performance. Markovate helps enterprises unlock the power of data to solve complex problems and revolutionize workflows. It helps solve production challenges and concerns using advanced AI technology. The company has developed AI applications like SmartEats and HealthUp for businesses from different industries. It provides all-around services in adopting artificial intelligence in an organization. 10Pearls 10Pearls is a global AI product development agency that works with startups and agencies wanting to gain a competitive edge in the digital age. It empowers businesses with artificial intelligence to innovate, grow, automate, and enhance performance. The company has won awards and has been recognized among the Inc. 5000 list of fastest-growing private companies in America for 5 years in a row. 10Pearls helps with first-time AI adoption, as well as AI consultation and expansion as required by the clients. It offers several technologies and solutions like robotic vision, facial recognition, pattern recognition, etc. The company specializes in the healthcare and hospitality industries. It provides bias-free model training, greater agility, and cognitive UI designs with regulatory compliance. Businesses can also opt for employee upskilling services to train their teams to use AI effectively. Systango Systango is a publicly traded digital engineering services company offering AI product development services to global clients. It has completed over 1000 successful projects and is popular in developing agile solutions with timely deployments, irrespective of the project scale. The company redefines the possibilities of product discovery, design, software development, and more. It helps organizations navigate the entire product lifecycle to ensure excellence at every stage. Systango focuses on customer experience and is a result-oriented company. It uses AI and ML applications to provide the ultimate game-changing options for businesses to make faster decisions based on real-time analytics. The company has clients in 10+ countries. It works with generative AI and offers custom AI model development, AI security, and automated solutions for businesses to gain a competitive edge. IntellectSoft IntellectSoft is a digital transformation consultancy offering AI product development for startups and established organizations. The company helps clients re-imagine their businesses through digitalization and innovation. It provides customer-oriented services and support at every stage, starting from ideation to delivery and continuous maintenance. It works with leading technologies like blockchain, AI, XR, etc., and has won several awards. IntellectSoft follows the best practices to enhance product development methodologies in a structured and systematic manner. It builds AI-based algorithms for automation, advanced analytics, risk mitigation, error reduction, and much more. The company has a team of experts with expertise in a range of languages, frameworks, data management tools, and cloud solutions. It accelerates time-to-market with its 360-degree approach to optimize product development. Kyndryl AI Solutions

Yashica Chopra
December 11, 2023
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6 Top Azure Consulting Companies in the USA

Microsoft Azure is a popular cloud platform with a robust ecosystem to build, deploy, host, and maintain various business apps, technologies, and tools. Here, we’ll discuss the leading Azure consulting companies in the US and why a business should hire professional service providers. Cloud services have become prominent in today’s global market. You can avail of on-demand cloud-based services, such as SaaS (Software as a Service), PaaS (Product as a Service), IaaS (Infrastructure as a Service), BPaaS (Business Process as a Service), and so on. Statistics show that the global cloud services market is estimated at $489.77 billion in 2023 and is expected to touch $698.01 by 2027 at a CAGR (compound annual growth rate) of 9.3%. Major companies like Microsoft, Google, and Amazon are the top three players in the cloud services market. So, which cloud is in demand in the USA? While AWS (Amazon Web Services) is considered the leading cloud service company in the US, Microsoft Azure is among the fastest-growing service providers in the market. Many digital transformation and business intelligence consulting companies offer Azure migration services to help businesses move and set up their business processes on secure a cloud platform. In this blog, we’ll check the top Azure consulting companies to hire in the US. What is an Azure Partner? An Azure partner is a digital transformation consulting company officially certified to provide migration, development, deployment, customization, and maintenance services on the Microsoft Azure cloud platform. Microsoft has a strong ecosystem with thousands of partners. Some of them specialize in Azure consulting and offer offshore services to SMBs, MSMEs, and large enterprises. By hiring an Azure partner, you can gain access to their expertise and Azure’s extensive marketplace with various applications, technologies, and solutions. It’s recommended to find a certified Microsoft partner to migrate your business systems to Azure. Do you know how many Fortune 500 companies use Azure? According to Microsoft, 95% of the Fortune 500 companies use Azure cloud services. There are three types of Azure partners – partner certified (basic level), silver level, and gold level. Azure Expert Managed Services Providers (MSPs) Go through intensive training and independent technical validation before being certified by the company. This makes them trustworthy cloud service providers to cater to your changing business requirements. But with so many Azure consulting companies in the US alone, it’s important to consider the top service providers and choose the one that best suits your requirements. 6 Top Azure Consulting Companies in the USA 1. DataToBiz DataToBiz is a digital transformation and data analytics company with experience working with global businesses. It has an office in New York and has helped several US-based businesses revamp their processes and use cloud solutions to increase ROI. The company works with organizations from several countries. From security & surveillance to healthcare, IT, FinTech, EdTech, eCommerce, retail, logistics, and many more, the company has worked with clients from various industries and across different verticals. DataToBiz is a certified Microsoft Azure Cloud Partner and has been rated one of the top B2B global companies in 2022 by Clutch. It specializes in offering end-to-end solutions for the following: The company has expert teams to migrate your business systems to Azure, develop new applications, and offer scalable services. DataToBiz also offers DevOps managed services and is one of the leading Microsoft Azure consulting companies in the US. 2. Fortified Data Fortified Data offers Azure consulting services and database-managed services for businesses from the healthcare, retail, education, insurance, and financial industries. It offers core support and core expert solutions for monitoring, management, system optimization, patching, and other services necessary to streamline the IT infrastructure in an enterprise. The company is a Gold Cloud Platform Partner for Microsoft and offers additional services such as the following: Fortified has developed its database systems to ensure an error-free database for analytics. It offers 24*7 support services with a focus on stability, scalability, and expert capabilities to help businesses achieve their goals. The company helps enterprises transform their business operations through innovation and all-round development. 3. Symmetric IT Group Symmetric IT Group is a managed service provider offering cyber security and modern cloud solutions across the US. It works with SMBs to provide cost-effective Azure consulting services and help businesses choose the right infrastructure and framework to revamp their processes. The company has several branches in the country to work with local business establishments and help them grow. It identifies technology gaps in a business and provides tailor-made solutions to effectively bridge the gap and streamline operations. The company offers the below-listed services: Symmetric IT Group helps adopt the industry-wise best practices to produce affordable and predictable results. It is a strategic partner to businesses from industries like legal, accounting, construction, manufacturing, finance, insurance, etc. The company emphasizes the importance of cyber security to minimize the risk of hacker attacks and increase data security. 4. Maven Wave Partners Maven Wave is a digital transformation consulting firm with agile solutions rooted in analytics and based on the cloud. It offers Azure data engineering services by taking a multidisciplinary approach to transforming a business. The firm combines traditional management consulting services with digital solutions to provide comprehensive results to clients. The company accelerates digital transformation and helps businesses adapt to the ever-changing market conditions in the digital world. It offers various solutions, such as: Maven Wave is well-equipped and experienced to re-engineer business processes and customize applications to suit business-specific needs. It designs, develops, and manages cloud-based applications for web and mobile devices. The company also provides roadmaps and strategic cloud consulting services in the public sector, telecom, media, defense, retail, and other industries. 5. Altoros Altoros is a leading IT service provider that works with Global 2000 businesses to help them adopt cloud-native technologies and gain a competitive edge in the market. It provides a range of cloud automation services and assists enterprises in streamlining their digital transformation journey at any stage. The company is a certified partner of Kubernetes Solution and provides custom enterprise-level frameworks and integrations to boost business operations. It also

Yashica Chopra
December 08, 2023
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Top Power BI Consulting Companies in FMCG

Microsoft Power BI is highly effective in helping businesses make data-based decisions in real time. It simplifies processes and provides access to the latest data through customized dashboards. Here, we’ll discuss the Power BI consulting companies in fMCG offering services to implement Power BI in the FMCG industry. FMCG or Fast Moving Consumer Goods are products intended for everyday consumption. They have a shorter shelf life and are frequently purchased by consumers. Both food and non-food products belong to the FMCG category. Skincare, pet care, beverages, cleaning products, apparel, footwear, etc., are some examples of FMCG products. The global FMCG market is expected to reach $18,939.4 billion by 2031 at a CAGR (compound annual growth rate) of 5.1% between 2022 and 2031. Another report shares that the global consumer spending will increase to $8.85 trillion by 2025. The FMCG industry comprises various sectors, such as procuring raw materials to manufacturing, packaging, distribution, retail, sales, and logistics. In today’s competitive world, manufacturers, retailers, and brands need to rely on FMCG Business Intelligence to offer better products and services to customers. According to Wiiisdom, the global BI adoption rate is expected to be 33% by 2023. Many SMBs and large enterprises from the FMCG industry are partnering with business intelligence consultants to use the latest BI tools like Microsoft Power BI in their businesses. How is Power BI Used in the FMCG Industry? Microsoft Power BI is an end-to-end business intelligence and data visualization platform that converts datasets into actionable insights and visualization reports. It is versatile and can be used in any industry. However, Power BI has a vital role in FMCG analytics and reporting. It helps create customized dashboards to track and monitor data, analyze reports, and make faster decisions based on real-time information. Businesses can take advantage of Power BI in FMCG using dashboard analytics and real-time data visualizations to streamline internal and external operations, optimize costs, and increase customer experience. It also helps identify and categorize the target audiences and markets to create personalized strategies for promotional campaigns. Brands can amplify their ROI with Power BI. Top 6 Power BI Consulting Companies in FMCG DataToBiz DataToBiz is a global data analytics and business intelligence service provider. They excel in delivering tailored consulting services for Microsoft Power BI to a diverse clientele ranging from small and medium businesses to large enterprises. Their client portfolio is wider than FMCG as they have served multiple industries as well. Partnering with leading FMCG manufacturers across Dubai, USA, Oman, India, and South Africa, the company addresses operational challenges by providing real-time insights into sales, ensuring data management and analysis. Their capabilities include optimizing resources, boosting sales, reducing downtime, analyzing equipment failures, and providing substantial value and avenues for growth to their client. To address industry-specific challenges, customized Power BI solutions are curated to enhance overall efficiency. Their predictive analytics solutions help the client track market trends, analyze customer behavior, enhance operational performance, and boost Overall Equipment Effectiveness (OEE), all while emphasizing safety and productivity. The company aims to provide safer workplaces, financial control, targeted sales strategies, secured market shares, and increased production output for the FMCG industry. DataToBiz’s data analytics and Power BI expertise have reshaped the FMCG operational landscape and beyond, solidifying its status as a global innovator across sectors. Boston Consulting Group (BCG) Boston Consulting Group (BCG) is a global Power BI consulting firm that offers a wide range of services to businesses from various industries. It helps brands digitally transform their systems to unlock the potential of data and insights. The company delivers integrated solutions through cutting-edge technologies and designs based on the client’s requirements. BCG combines BI, AI, and other emerging technologies to help FMCG businesses meet five strategic imperatives that will make them successful in the global markets. From reinventing the demand model to digitizing end-to-end processes and optimizing the operating model, the firm provides continuous support services in the FMCG industry. Sustainability is one of the major focus areas of the company. It works with many Fortune 500 companies to adopt and implement complex models for achieving business goals. BCG helps in setting up Power BI dashboards and providing real-time data analytical reports to decision-makers. Employees can directly access data through the dashboards and make informed decisions at day-to-day work. Motifworks Motifworks offers cloud transformation and IT strategy services to businesses from many industries. It is also a Power BI consultant partner that helps brands achieve their business intelligence capabilities by adopting the latest technology. From creating BI strategy to data mining, data analytics, customizing dashboards, and delivering reports, the company supports clients at every stage of Power BI implementation. The company builds custom dashboards and tests and validates them to ensure seamless connectivity to third-party applications and data sources. It assists enterprises in building a data culture and empowering their workforce to use advanced technologies. The company also combines Power BI with Azure Synapse Analytics to create a unified and scalable experience for clients. Motifworks won the 2023 Microsoft Partner of the Year award and is one of America’s fast-growing private companies. It facilitates brands in using self-servicing analytics across the enterprise. The company provides web, desktop, and mobile Power BI dashboards and helps build effective AI solutions to boost revenue for a business. Pegasus One Pegasus One is among the well-known Power BI companies in the FMCG industry. The company has worked on 100+ projects and has a 97% client retention rate. It is a US-based firm offering nearshore and offshore services to businesses from different continents. It is also a partner of Microsoft, AWS, Harness, etc., and has ISO certifications. It helps with data discovery, dashboard creation and customization, visualizations, business reporting, and self-servicing analytics. Pegasus One offers end-to-end services, starting with planning the strategy to taking care of upgrades, maintenance, and migrations. The company specializes in using FMCG data to create and deploy Power BI Desktop, Mobile, Premium, and Embedded dashboards based on the client’s specifications. The company offers a customer-focused experience through localized management teams. It combines hybrid, offshore, and nearshore services to provide a unique solution to suit the client’s geographical

Manpreet Kaur
December 05, 2023
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8 Top Side Hustles You Can Start in 2024

Today, almost everyone is looking for flexible ways to make extra cash. These days side hustle isn’t just a trend; it has become a realistic way to increase your income and secure your future. This blog focuses on the top side hustles that you can pursue in 2024 that align with your passion and preferences, along with the importance of strategic planning to successfully monetize and drive sustainable revenue from it. What is a side hustle? A side hustle is a mini-business that allows you to make money online through some part-time gigs. All you need is a laptop, internet connection, skillset towards which you can dedicate yourself to have money flowing from it. A report by Hustle states that about 50% of the employees prefer their primary job, while 76% prefer side jobs. Running a side hustle gives you the freedom to choose your hours, work, and rates. Multiple ways can help you make passive income by capitalizing on your skills and availing work from home. For instance, podcasting, online tutoring, virtual assistant, and much more. This blog will show you the top side hustles you can do in 2024 to boost your income. Let’s get started. 1. Online Tutoring Online tutoring is one of the most popular side hustles for people who have subject matter expertise and can dedicate a few hours a week to teaching students. Even though the online tutoring market is saturated, it has enough potential. It doesn’t need too much investment. You can start with whatever you are good at. Be it academics, cooking, coding, music, or fashion, you can customize your offering according to your target audience, understand their pain points, and offer customer-centric solutions. Pick the subject/ niche in which you have a formal education, set the number of hours you can devote, and finalize the pricing. Next, register on online tutoring sites and start your online teaching business. 2. Sell Digital Products Digital products are assets that you can sell online. For instance, downloadable templates, eBooks, online courses, and membership sites. It is one of the side hustles that pay well since you can sell it repeatedly. As long as your digital product serves great value, you can make good money from it as it has high profit margins, and low development and distribution costs. Make sure your product is in sync with the latest information or updates. When creating a digital product, identify the biggest pain points of your audience. Your product must address those problems. Start talking in advance about your products on social media and online forums to create eagerness amongst the target audience. Ensure your product must be easy to access and use. 3. Affiliate marketing programs Affiliate marketing is a good side hustle for students and revolves around showcasing products and services of other brands on your website/social media, promoting them, and earning a commission. It has emerged as a prime customer acquisition channel for businesses as they are always striving to promote their products and services. Becoming an affiliate marketer is quite easy. Choose the niche for which you want to promote the products and services. Next, choose a platform where you want to promote the products of your clients. Sign up for an affiliate program such as the DataToBiz Affiliate program from a reliable affiliate marketing company. Now promote the affiliate link on paid and organic channels. 4. Photography Folks who are good at photography can make passive income by permitting stock photography websites to use their photos. You can get your photos licensed if you have a good collection of images. The amount of money you can make by selling your photos depends: Make sure you read the guidelines, pay plans, and how images are used. 5. Freelance The freelancing industry is growing at an alarming rate. This is because freelancing offers freelancers the flexibility to set their work hours, rates, terms, and conditions. The biggest reward of freelancing is that people can pursue work that excites them in their comfort and allows them to work from anywhere in the world. To succeed in freelancing, choose the domain you want to work in – be it development and design, photography, writing, copywriting, social media, or virtual assistant. Set your rates (hourly or depending on projects) and work hours. As a beginner, you can charge less and then charge premium rates as you hone your skills. It is important to create a portfolio that demonstrates your work and expertise. Promote yourself on a marketing channel, such as LinkedIn to showcase your skills to your prospective target audience and clients. Sign up on freelance websites such as Fiverr, and send cold emails to connect with your prospective clients. Remember, freelancing gives profitable results if you are consistent and put in a lot of grit. 6. Dropshipping Dropshipping is an easy side hustle for beginners that allows people to sell products to customers without buying the inventory. In this business model, a third party makes and ships products for a brand. You can dropship on online marketplaces such as Amazon, eBay, and Flipkart. Also, it doesn’t involve too much risk as the orders are sent from the wholesaler to the customers. Thus, you can focus on products, customers, and marketing. All you need to do this is to create a store, put the product rates, and market them. 7. Paid Newsletter If you have good writing skills and have an audience on social media platforms, starting a paid newsletter is great. Even if you don’t have an audience, take small steps to build an engaged audience and create your brand. Once you have an attractive personal brand, it sets you apart from other creators and earns credibility. Your followers will convert into your newsletter subscribers and help you get more subscribers by sharing the worthiness of your newsletters. Choose a publishing platform such as Medium, ConvertKit, or Substack by doing adequate research. Find out the charges the platform deducts for hosting and payment processing. Does