Page 16 – DataToBiz

Pawan Chabra
December 14, 2023
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What NOT TO DO as an Affiliate- Do’s and Dont’s in Affiliate Marketing

Affiliate marketing offers a low-risk entry into entrepreneurship, attracting a diverse range of individuals. Challenges exist but the potential outweighs the drawbacks. The blog explores the dos and don’ts of affiliate marketing. Affiliate marketing isn’t just a business model; it’s a journey of strategic choices, ethical practices, and continuous adaptation. It mainly involves affiliates promoting products or services on their platforms, earning a commission for each sale or lead generated through their unique affiliate links. This model has gained immense significance over the last decade, offering opportunities for individuals and businesses to monetize their online presence effectively. For affiliates, it provides a low-risk entry into entrepreneurship, requiring minimal upfront investment. The ability to work remotely and flexible hours adds to its appeal, making it accessible to a diverse range of individuals, from seasoned marketers to those exploring online income streams for the first time. Global affiliate marketing spending is expected to reach $15.7 billion in 2024 from $14.3 billion in 2023. The potential for information overload, saturated markets, and fierce competition are challenges affiliates may face. Additionally, maintaining authenticity and trust with one’s audience can become complex. Despite the challenges, the benefits of affiliate marketing, such as passive income potential and the ability to scale operations, often outweigh the drawbacks. It remains a viable avenue for those seeking financial independence and diversification of income streams. Let’s look at the key dos and don’ts in affiliate marketing along with affiliate marketing mistakes you should avoid. Affiliate Marketing Dos: Building a Foundation for Success Affiliate marketing success hinges on strategic choices and ethical practices. By adhering to key principles, affiliates can carve a path to long-term profitability. Here are the essential affiliate marketing tips: Choose the Right Niche Choosing the right niche is one of the critical affiliate marketing strategies. Aligning with your interests or expertise not only enhances your passion for the subject matter but also positions you as an authentic authority in the eyes of your audience. A niche that resonates with you makes content creation more enjoyable and sustainable. Consider lucrative niches such as personal finance, health and wellness, technology, and lifestyle. These areas often present a wide array of products and services with high demand, providing ample opportunities for affiliate marketers to thrive. You can also go for a staff augmentation affiliate program when selecting the niche. Research and Select Quality Products Affiliates should scrutinize potential products, ensuring they align with their niche and meet quality standards. Understanding the product’s value, reputation, and relevance to your audience is crucial for building trust. Look for products with positive customer reviews, transparent pricing, and a reputable brand. Assess the merchant’s track record, payment history, and affiliate support. High-quality products not only enhance your credibility but also contribute to a positive user experience for your audience. Build Trust with Your Audience Establishing honesty and transparency in your interactions is vital for cultivating a loyal audience. Disclose your affiliate relationships, and only promote products you genuinely believe in. Authenticity builds a connection with your audience, fostering trust that can lead to repeat business. Share personal experiences with the products you endorse. Provide in-depth reviews and address both positive and negative aspects. Regularly engage with your audience through comments and social media to strengthen your community. Diversify Your Income Sources Instead of relying on a single product or program, explore various opportunities within your niche. This not only mitigates risks associated with market fluctuations but also opens up multiple revenue streams. Diversifying your affiliate portfolio allows you to adapt to changing market trends and audience preferences. Explore different affiliate programs, products, and promotional strategies to create a robust and resilient income stream. Affiliate Marketing Don’ts: Navigating Pitfalls for Long-Term Success While affiliate marketing offers substantial opportunities, avoiding common pitfalls is crucial for sustained success. Here are key ‘don’ts’ that affiliate marketers should steer clear of: Promoting Too Many Products Promoting an excessive number of products can dilute your brand, diminish trust, and overwhelm your audience. When affiliates flood their platforms with numerous promotions, it becomes challenging for the audience to discern genuine recommendations from mere sales pitches. Instead of quantity, focus on quality. Select products that align closely with your niche and resonate with your audience. Prioritize authenticity over volume, ensuring that every promotion adds value and maintains the trust you’ve built with your followers. Ignoring FTC Guidelines The Federal Trade Commission (FTC) guidelines exist to ensure transparency and fairness in advertising and affiliate marketing compliance. Ignoring these guidelines can have severe consequences for affiliate marketers. Failing to disclose affiliate relationships can lead to legal repercussions, damage your reputation, and erode the trust of your audience. Disclose your affiliate relationships conspicuously, whether through disclaimers on your website or within individual content pieces. Transparency not only aligns with affiliate marketing ethics but also builds credibility and trust with your audience. Relying Solely on Paid Advertising Paid advertising can be financially unsustainable in the long run and may not foster genuine connections with your audience. Additionally, changes in advertising algorithms or policies can have a swift and adverse impact on your promotional efforts. Embrace organic methods like content marketing, SEO, and social media engagement to build a sustainable business foundation. These approaches may take time to yield results but contribute to lasting relationships with your audience and a more resilient affiliate marketing strategy. Neglecting Your Audience Neglecting your audience’s needs and engagement can undermine the core of affiliate marketing success in building relationships. Failing to understand your audience leads to disconnected promotions, diminishing the effectiveness of your marketing efforts. Regularly interact with your audience, solicit feedback, and stay attuned to their preferences. Tailor your content to address their concerns and interests, fostering a sense of community and loyalty. Neglecting audience engagement risks alienating your followers and diminishing the effectiveness of your affiliate marketing campaigns. Is Affiliate Marketing a Good Idea? Affiliate marketing stands as an enticing and potentially rewarding venture, offering a multitude of advantages and opportunities for individuals and businesses alike. Let’s decode

Yashica Chopra
December 12, 2023
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7 AI Product Development Companies for Your Next Big Project

AI product development accelerates production, distribution, marketing, and success. There are countless advantages of working with AI product development companies to boost your next project. Here, we’ll discuss the top artificial intelligence companies from around the world. Artificial intelligence is transforming the world of product development. From research to designing to personalization, AI can help a business create faster, better, and more profitable products to attract a large number of customers. According to GrandViewResearch, the global AI market is estimated at $136.6 billion and is expected to reach $1.81 trillion by 2030. PwC says AI tech can increase revenue by over $15 trillion in the next decade. Many business organizations are adopting AI technologies. As per Forbes, around 83% of companies say using AI in their business strategies is a top priority. Most of them invest in artificial intelligence by partnering with AI development companies. This saves time and resources spent on building a model from scratch and dealing with various bottlenecks in the process. So, what are the top AI product companies? What is AI product development? Let’s find out in this blog. What is AI Product Development? Artificial intelligence is used for a multitude of purposes in the global market. It has a vital role in product development and helps businesses in various ways. For example, The phases of AI product development are as follows: So, which companies are working on AI development? How are the leading brands using artificial intelligence to develop efficient and personalized products? Here are a few examples – Top AI Product Development Companies DataToBiz DataToBiz is among the best AI product development companies to partner with. The company offers collaborations with industry experts to guide brands in developing better products. It works with SMBs, MSMEs, and large enterprises from different industries. The company has clients from around the globe and specializes in providing end-to-end AI-ML solutions to its clients through a systematic, tried, and tested customer-centric approach. DataToBiz takes care of ML product development, product integration, data strategy, model selection & testing, final product deployment, and long-term maintenance services. The company is a certified partner of Microsoft Azure, Google Cloud, and AWS. The AI development team has experience in working with a range of development and data storage tools. It has developed AI products like PrepAI, HirelakeAI, etc. DataToBiz is an award-winning company that helps businesses streamline the AI product development lifecycle to increase ROI and profits. LeewayHertz LeewayHertz is a software company that offers extensive artificial intelligence product development and web3 services in diverse industries. The company works with tech-savvy startups and emerging enterprises using advanced technologies to help them get more effective results from their investments. It follows a client-centric model to gain a deeper understanding of the client’s requirements. LeewayHertz works with a motto of ‘you dream it, we build it’, to convert ideas into tangible products. It helps create next-gen enterprise solutions through AI/ ML strategy, product development, custom model development, integration, deployment, and support services. The company also offers general AI consulting services and end-to-end development. It is a certified partner of Microsoft, Google, and AWS. Markovate Markovate offers cutting-edge technology solutions and specializes in AI product development services. It builds custom digital solutions based on client’s specifications and converts business ideas into strategic advantages. The company has a presence in four locations and works with a core team of 50+ experts. It supports numerous technologies to drive AI innovation while focusing on scalability, reliability, and performance. Markovate helps enterprises unlock the power of data to solve complex problems and revolutionize workflows. It helps solve production challenges and concerns using advanced AI technology. The company has developed AI applications like SmartEats and HealthUp for businesses from different industries. It provides all-around services in adopting artificial intelligence in an organization. 10Pearls 10Pearls is a global AI product development agency that works with startups and agencies wanting to gain a competitive edge in the digital age. It empowers businesses with artificial intelligence to innovate, grow, automate, and enhance performance. The company has won awards and has been recognized among the Inc. 5000 list of fastest-growing private companies in America for 5 years in a row. 10Pearls helps with first-time AI adoption, as well as AI consultation and expansion as required by the clients. It offers several technologies and solutions like robotic vision, facial recognition, pattern recognition, etc. The company specializes in the healthcare and hospitality industries. It provides bias-free model training, greater agility, and cognitive UI designs with regulatory compliance. Businesses can also opt for employee upskilling services to train their teams to use AI effectively. Systango Systango is a publicly traded digital engineering services company offering AI product development services to global clients. It has completed over 1000 successful projects and is popular in developing agile solutions with timely deployments, irrespective of the project scale. The company redefines the possibilities of product discovery, design, software development, and more. It helps organizations navigate the entire product lifecycle to ensure excellence at every stage. Systango focuses on customer experience and is a result-oriented company. It uses AI and ML applications to provide the ultimate game-changing options for businesses to make faster decisions based on real-time analytics. The company has clients in 10+ countries. It works with generative AI and offers custom AI model development, AI security, and automated solutions for businesses to gain a competitive edge. IntellectSoft IntellectSoft is a digital transformation consultancy offering AI product development for startups and established organizations. The company helps clients re-imagine their businesses through digitalization and innovation. It provides customer-oriented services and support at every stage, starting from ideation to delivery and continuous maintenance. It works with leading technologies like blockchain, AI, XR, etc., and has won several awards. IntellectSoft follows the best practices to enhance product development methodologies in a structured and systematic manner. It builds AI-based algorithms for automation, advanced analytics, risk mitigation, error reduction, and much more. The company has a team of experts with expertise in a range of languages, frameworks, data management tools, and cloud solutions. It accelerates time-to-market with its 360-degree approach to optimize product development. Kyndryl AI Solutions

Yashica Chopra
December 11, 2023
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6 Top Azure Consulting Companies in the USA

Microsoft Azure is a popular cloud platform with a robust ecosystem to build, deploy, host, and maintain various business apps, technologies, and tools. Here, we’ll discuss the leading Azure consulting companies in the US and why a business should hire professional service providers. Cloud services have become prominent in today’s global market. You can avail of on-demand cloud-based services, such as SaaS (Software as a Service), PaaS (Product as a Service), IaaS (Infrastructure as a Service), BPaaS (Business Process as a Service), and so on. Statistics show that the global cloud services market is estimated at $489.77 billion in 2023 and is expected to touch $698.01 by 2027 at a CAGR (compound annual growth rate) of 9.3%. Major companies like Microsoft, Google, and Amazon are the top three players in the cloud services market. So, which cloud is in demand in the USA? While AWS (Amazon Web Services) is considered the leading cloud service company in the US, Microsoft Azure is among the fastest-growing service providers in the market. Many digital transformation and business intelligence consulting companies offer Azure migration services to help businesses move and set up their business processes on secure a cloud platform. In this blog, we’ll check the top Azure consulting companies to hire in the US. What is an Azure Partner? An Azure partner is a digital transformation consulting company officially certified to provide migration, development, deployment, customization, and maintenance services on the Microsoft Azure cloud platform. Microsoft has a strong ecosystem with thousands of partners. Some of them specialize in Azure consulting and offer offshore services to SMBs, MSMEs, and large enterprises. By hiring an Azure partner, you can gain access to their expertise and Azure’s extensive marketplace with various applications, technologies, and solutions. It’s recommended to find a certified Microsoft partner to migrate your business systems to Azure. Do you know how many Fortune 500 companies use Azure? According to Microsoft, 95% of the Fortune 500 companies use Azure cloud services. There are three types of Azure partners – partner certified (basic level), silver level, and gold level. Azure Expert Managed Services Providers (MSPs) Go through intensive training and independent technical validation before being certified by the company. This makes them trustworthy cloud service providers to cater to your changing business requirements. But with so many Azure consulting companies in the US alone, it’s important to consider the top service providers and choose the one that best suits your requirements. 6 Top Azure Consulting Companies in the USA 1. DataToBiz DataToBiz is a digital transformation and data analytics company with experience working with global businesses. It has an office in New York and has helped several US-based businesses revamp their processes and use cloud solutions to increase ROI. The company works with organizations from several countries. From security & surveillance to healthcare, IT, FinTech, EdTech, eCommerce, retail, logistics, and many more, the company has worked with clients from various industries and across different verticals. DataToBiz is a certified Microsoft Azure Cloud Partner and has been rated one of the top B2B global companies in 2022 by Clutch. It specializes in offering end-to-end solutions for the following: The company has expert teams to migrate your business systems to Azure, develop new applications, and offer scalable services. DataToBiz also offers DevOps managed services and is one of the leading Microsoft Azure consulting companies in the US. 2. Fortified Data Fortified Data offers Azure consulting services and database-managed services for businesses from the healthcare, retail, education, insurance, and financial industries. It offers core support and core expert solutions for monitoring, management, system optimization, patching, and other services necessary to streamline the IT infrastructure in an enterprise. The company is a Gold Cloud Platform Partner for Microsoft and offers additional services such as the following: Fortified has developed its database systems to ensure an error-free database for analytics. It offers 24*7 support services with a focus on stability, scalability, and expert capabilities to help businesses achieve their goals. The company helps enterprises transform their business operations through innovation and all-round development. 3. Symmetric IT Group Symmetric IT Group is a managed service provider offering cyber security and modern cloud solutions across the US. It works with SMBs to provide cost-effective Azure consulting services and help businesses choose the right infrastructure and framework to revamp their processes. The company has several branches in the country to work with local business establishments and help them grow. It identifies technology gaps in a business and provides tailor-made solutions to effectively bridge the gap and streamline operations. The company offers the below-listed services: Symmetric IT Group helps adopt the industry-wise best practices to produce affordable and predictable results. It is a strategic partner to businesses from industries like legal, accounting, construction, manufacturing, finance, insurance, etc. The company emphasizes the importance of cyber security to minimize the risk of hacker attacks and increase data security. 4. Maven Wave Partners Maven Wave is a digital transformation consulting firm with agile solutions rooted in analytics and based on the cloud. It offers Azure data engineering services by taking a multidisciplinary approach to transforming a business. The firm combines traditional management consulting services with digital solutions to provide comprehensive results to clients. The company accelerates digital transformation and helps businesses adapt to the ever-changing market conditions in the digital world. It offers various solutions, such as: Maven Wave is well-equipped and experienced to re-engineer business processes and customize applications to suit business-specific needs. It designs, develops, and manages cloud-based applications for web and mobile devices. The company also provides roadmaps and strategic cloud consulting services in the public sector, telecom, media, defense, retail, and other industries. 5. Altoros Altoros is a leading IT service provider that works with Global 2000 businesses to help them adopt cloud-native technologies and gain a competitive edge in the market. It provides a range of cloud automation services and assists enterprises in streamlining their digital transformation journey at any stage. The company is a certified partner of Kubernetes Solution and provides custom enterprise-level frameworks and integrations to boost business operations. It also

Yashica Chopra
December 08, 2023
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Top Power BI Consulting Companies in FMCG

Microsoft Power BI is highly effective in helping businesses make data-based decisions in real time. It simplifies processes and provides access to the latest data through customized dashboards. Here, we’ll discuss the Power BI consulting companies in fMCG offering services to implement Power BI in the FMCG industry. FMCG or Fast Moving Consumer Goods are products intended for everyday consumption. They have a shorter shelf life and are frequently purchased by consumers. Both food and non-food products belong to the FMCG category. Skincare, pet care, beverages, cleaning products, apparel, footwear, etc., are some examples of FMCG products. The global FMCG market is expected to reach $18,939.4 billion by 2031 at a CAGR (compound annual growth rate) of 5.1% between 2022 and 2031. Another report shares that the global consumer spending will increase to $8.85 trillion by 2025. The FMCG industry comprises various sectors, such as procuring raw materials to manufacturing, packaging, distribution, retail, sales, and logistics. In today’s competitive world, manufacturers, retailers, and brands need to rely on FMCG Business Intelligence to offer better products and services to customers. According to Wiiisdom, the global BI adoption rate is expected to be 33% by 2023. Many SMBs and large enterprises from the FMCG industry are partnering with business intelligence consultants to use the latest BI tools like Microsoft Power BI in their businesses. How is Power BI Used in the FMCG Industry? Microsoft Power BI is an end-to-end business intelligence and data visualization platform that converts datasets into actionable insights and visualization reports. It is versatile and can be used in any industry. However, Power BI has a vital role in FMCG analytics and reporting. It helps create customized dashboards to track and monitor data, analyze reports, and make faster decisions based on real-time information. Businesses can take advantage of Power BI in FMCG using dashboard analytics and real-time data visualizations to streamline internal and external operations, optimize costs, and increase customer experience. It also helps identify and categorize the target audiences and markets to create personalized strategies for promotional campaigns. Brands can amplify their ROI with Power BI. Top 6 Power BI Consulting Companies in FMCG DataToBiz DataToBiz is a global data analytics and business intelligence service provider. They excel in delivering tailored consulting services for Microsoft Power BI to a diverse clientele ranging from small and medium businesses to large enterprises. Their client portfolio is wider than FMCG as they have served multiple industries as well. Partnering with leading FMCG manufacturers across Dubai, USA, Oman, India, and South Africa, the company addresses operational challenges by providing real-time insights into sales, ensuring data management and analysis. Their capabilities include optimizing resources, boosting sales, reducing downtime, analyzing equipment failures, and providing substantial value and avenues for growth to their client. To address industry-specific challenges, customized Power BI solutions are curated to enhance overall efficiency. Their predictive analytics solutions help the client track market trends, analyze customer behavior, enhance operational performance, and boost Overall Equipment Effectiveness (OEE), all while emphasizing safety and productivity. The company aims to provide safer workplaces, financial control, targeted sales strategies, secured market shares, and increased production output for the FMCG industry. DataToBiz’s data analytics and Power BI expertise have reshaped the FMCG operational landscape and beyond, solidifying its status as a global innovator across sectors. Boston Consulting Group (BCG) Boston Consulting Group (BCG) is a global Power BI consulting firm that offers a wide range of services to businesses from various industries. It helps brands digitally transform their systems to unlock the potential of data and insights. The company delivers integrated solutions through cutting-edge technologies and designs based on the client’s requirements. BCG combines BI, AI, and other emerging technologies to help FMCG businesses meet five strategic imperatives that will make them successful in the global markets. From reinventing the demand model to digitizing end-to-end processes and optimizing the operating model, the firm provides continuous support services in the FMCG industry. Sustainability is one of the major focus areas of the company. It works with many Fortune 500 companies to adopt and implement complex models for achieving business goals. BCG helps in setting up Power BI dashboards and providing real-time data analytical reports to decision-makers. Employees can directly access data through the dashboards and make informed decisions at day-to-day work. Motifworks Motifworks offers cloud transformation and IT strategy services to businesses from many industries. It is also a Power BI consultant partner that helps brands achieve their business intelligence capabilities by adopting the latest technology. From creating BI strategy to data mining, data analytics, customizing dashboards, and delivering reports, the company supports clients at every stage of Power BI implementation. The company builds custom dashboards and tests and validates them to ensure seamless connectivity to third-party applications and data sources. It assists enterprises in building a data culture and empowering their workforce to use advanced technologies. The company also combines Power BI with Azure Synapse Analytics to create a unified and scalable experience for clients. Motifworks won the 2023 Microsoft Partner of the Year award and is one of America’s fast-growing private companies. It facilitates brands in using self-servicing analytics across the enterprise. The company provides web, desktop, and mobile Power BI dashboards and helps build effective AI solutions to boost revenue for a business. Pegasus One Pegasus One is among the well-known Power BI companies in the FMCG industry. The company has worked on 100+ projects and has a 97% client retention rate. It is a US-based firm offering nearshore and offshore services to businesses from different continents. It is also a partner of Microsoft, AWS, Harness, etc., and has ISO certifications. It helps with data discovery, dashboard creation and customization, visualizations, business reporting, and self-servicing analytics. Pegasus One offers end-to-end services, starting with planning the strategy to taking care of upgrades, maintenance, and migrations. The company specializes in using FMCG data to create and deploy Power BI Desktop, Mobile, Premium, and Embedded dashboards based on the client’s specifications. The company offers a customer-focused experience through localized management teams. It combines hybrid, offshore, and nearshore services to provide a unique solution to suit the client’s geographical

Manpreet Kaur
December 05, 2023
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8 Top Side Hustles You Can Start in 2024

Today, almost everyone is looking for flexible ways to make extra cash. These days side hustle isn’t just a trend; it has become a realistic way to increase your income and secure your future. This blog focuses on the top side hustles that you can pursue in 2024 that align with your passion and preferences, along with the importance of strategic planning to successfully monetize and drive sustainable revenue from it. What is a side hustle? A side hustle is a mini-business that allows you to make money online through some part-time gigs. All you need is a laptop, internet connection, skillset towards which you can dedicate yourself to have money flowing from it. A report by Hustle states that about 50% of the employees prefer their primary job, while 76% prefer side jobs. Running a side hustle gives you the freedom to choose your hours, work, and rates. Multiple ways can help you make passive income by capitalizing on your skills and availing work from home. For instance, podcasting, online tutoring, virtual assistant, and much more. This blog will show you the top side hustles you can do in 2024 to boost your income. Let’s get started. 1. Online Tutoring Online tutoring is one of the most popular side hustles for people who have subject matter expertise and can dedicate a few hours a week to teaching students. Even though the online tutoring market is saturated, it has enough potential. It doesn’t need too much investment. You can start with whatever you are good at. Be it academics, cooking, coding, music, or fashion, you can customize your offering according to your target audience, understand their pain points, and offer customer-centric solutions. Pick the subject/ niche in which you have a formal education, set the number of hours you can devote, and finalize the pricing. Next, register on online tutoring sites and start your online teaching business. 2. Sell Digital Products Digital products are assets that you can sell online. For instance, downloadable templates, eBooks, online courses, and membership sites. It is one of the side hustles that pay well since you can sell it repeatedly. As long as your digital product serves great value, you can make good money from it as it has high profit margins, and low development and distribution costs. Make sure your product is in sync with the latest information or updates. When creating a digital product, identify the biggest pain points of your audience. Your product must address those problems. Start talking in advance about your products on social media and online forums to create eagerness amongst the target audience. Ensure your product must be easy to access and use. 3. Affiliate marketing programs Affiliate marketing is a good side hustle for students and revolves around showcasing products and services of other brands on your website/social media, promoting them, and earning a commission. It has emerged as a prime customer acquisition channel for businesses as they are always striving to promote their products and services. Becoming an affiliate marketer is quite easy. Choose the niche for which you want to promote the products and services. Next, choose a platform where you want to promote the products of your clients. Sign up for an affiliate program such as the DataToBiz Affiliate program from a reliable affiliate marketing company. Now promote the affiliate link on paid and organic channels. 4. Photography Folks who are good at photography can make passive income by permitting stock photography websites to use their photos. You can get your photos licensed if you have a good collection of images. The amount of money you can make by selling your photos depends: Make sure you read the guidelines, pay plans, and how images are used. 5. Freelance The freelancing industry is growing at an alarming rate. This is because freelancing offers freelancers the flexibility to set their work hours, rates, terms, and conditions. The biggest reward of freelancing is that people can pursue work that excites them in their comfort and allows them to work from anywhere in the world. To succeed in freelancing, choose the domain you want to work in – be it development and design, photography, writing, copywriting, social media, or virtual assistant. Set your rates (hourly or depending on projects) and work hours. As a beginner, you can charge less and then charge premium rates as you hone your skills. It is important to create a portfolio that demonstrates your work and expertise. Promote yourself on a marketing channel, such as LinkedIn to showcase your skills to your prospective target audience and clients. Sign up on freelance websites such as Fiverr, and send cold emails to connect with your prospective clients. Remember, freelancing gives profitable results if you are consistent and put in a lot of grit. 6. Dropshipping Dropshipping is an easy side hustle for beginners that allows people to sell products to customers without buying the inventory. In this business model, a third party makes and ships products for a brand. You can dropship on online marketplaces such as Amazon, eBay, and Flipkart. Also, it doesn’t involve too much risk as the orders are sent from the wholesaler to the customers. Thus, you can focus on products, customers, and marketing. All you need to do this is to create a store, put the product rates, and market them. 7. Paid Newsletter If you have good writing skills and have an audience on social media platforms, starting a paid newsletter is great. Even if you don’t have an audience, take small steps to build an engaged audience and create your brand. Once you have an attractive personal brand, it sets you apart from other creators and earns credibility. Your followers will convert into your newsletter subscribers and help you get more subscribers by sharing the worthiness of your newsletters. Choose a publishing platform such as Medium, ConvertKit, or Substack by doing adequate research. Find out the charges the platform deducts for hosting and payment processing. Does

Pawan Chabra
December 01, 2023
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DataToBiz vs Semrush vs Fiverr: Picking the Best Affiliate Program

Explore the dynamic world of affiliate marketing and make an informed decision between DataToBiz, Semrush, and Fiverr Affiliate marketing programs. Uncover insights into commission structures, product relevance, and support mechanisms to tailor your affiliate strategy. Whether it’s DataToBiz’s staff augmentation, Semrush’s digital marketing dominance, or Fiverr’s global freelancing platform, find the perfect fit for your business model and goals. A report by influencer marketing hub shows that there has been a 15.38% increase in investments in affiliate marketing companies in 2023 but with a wide variety of affiliate programs or companies available in the market emphasizes the need for careful consideration while making a decision. The right affiliate program aligns with your niche, audience, and marketing strategy. Factors such as commission structures, product relevance, and the level of support provided can significantly impact the success of your affiliate marketing venture. A well-chosen program not only enhances your earning potential but also fosters a sustainable and mutually beneficial partnership. Navigating the landscape of affiliate programs, three stand out as formidable options—DataToBiz, Semrush, and Fiverr. Each brings a unique set of offerings to the table, catering to diverse business models and niches. DataToBiz is known for its digital transformation, AI, BI, and advanced language solutions along with IT staff augmentation, while Semrush dominates the digital marketing sphere with its comprehensive tool suite, and Fiverr connects freelancers and businesses, offering an open market. How to Choose the Right Affiliate Program? Choosing the right affiliate marketing program is the foundation to earn money online. Here is how to choose the right affiliate program: Commission Structure The cornerstone of any affiliate program is its commission structure. Affiliates are motivated by potential earnings, making it essential to scrutinize the offered commissions to earn money online. Different programs may employ various models, such as percentage-based commissions or fixed amounts per sale. Understanding the commission structure ensures that your efforts align with your financial expectations and goals. Product or Service Relevance The success of an affiliate marketing program venture hinges on the relevance of the promoted products or services to your audience. Choosing programs that align with your niche and cater to your audience’s needs increases the likelihood of successful conversions. This alignment not only enhances the credibility of your marketing efforts but also fosters a genuine connection with your audience. Affiliate Support and Resources A robust support system is pivotal for affiliate success. Assess the level of support and resources provided by the affiliate program. This includes access to marketing materials, dedicated support channels, and educational resources. A program that invests in its affiliates’ success demonstrates a commitment to fostering long-term partnerships. Tracking and Analytics Tools Accurate tracking and analytics tools are indispensable for gauging the effectiveness of your affiliate marketing program 2024 strategies. Quality affiliate programs provide comprehensive tools that allow affiliates to monitor their performance, analyze conversion rates, and optimize their approaches accordingly. Transparent tracking ensures accountability and enables affiliates to refine their campaigns for better results. DataToBiz Affiliate Program DataToBiz assists Small and Medium Enterprises (SMEs) as well as large enterprises in making more precise decisions and deploying models at an accelerated pace through robust Data Science solutions. It also offers data engineering team augmentation services. DataToBiz not only provides exceptional services but also offers a lucrative staff augmentation affiliate program, making it an enticing option for individuals seeking to monetize their influence in the industry. The highlights of the DataToBiz affiliate marketing program 2024 are as follows: Commission Rates and Payment Structure One of the most attractive features of the DataToBiz affiliate marketing program is its competitive commission rates and transparent payment structure. Affiliates can earn for every successful sale or lead generated through their efforts. Its user-friendly dashboard ensures affiliates receive their earnings promptly, fostering trust and transparency in the partnership. Additionally, DataToBiz offers a NET60 payment structure, ensuring affiliates receive their earnings within 60 days of successful sales or lead generation, further enhancing the program’s reliability and transparency. Services Offered DataToBiz boasts a diverse range of high-quality services, making it easier for affiliates to find offerings that resonate with their audience. Whether it’s data science or data engineering staff augmentation services, the breadth of options allows affiliates to tailor their promotional efforts to their audience’s preferences. This diversity not only broadens the scope of potential earnings but also accommodates affiliates with various niches. Affiliate Tools and Resources Recognizing the pivotal role of affiliates in their success, DataToBiz provides a suite of powerful tools and resources under its staff augmentation affiliate program. These resources empower affiliates to optimize their marketing strategies effectively. From creative banners and promotional materials to in-depth analytics and reporting tools, DataToBiz ensures that affiliates have everything they need to drive successful campaigns. The availability of educational resources further equips affiliates with the knowledge to maximize their earning potential. Semrush Affiliate Program Semrush has solidified its position as an industry leader in digital marketing. Renowned for its comprehensive suite of SEO, content marketing, and competitive analysis tools, Semrush empowers businesses and marketers worldwide. In addition to its cutting-edge products, Semrush extends an enticing affiliate program, opening avenues for individuals to leverage the platform’s reputation and earn commissions. Commission Rates and Structure The Semrush affiliate program offers a competitive and tiered commission structure, making it an attractive proposition for affiliates. Affiliates can earn commissions based on the number of sales, leads, and sign-ups they drive. The tiered structure encourages affiliates to continually enhance their performance, aligning their efforts with Semrush’s commitment to mutual growth. Strong Suite of Tools Semrush’s expansive product suite provides affiliates with a strong set of tools to promote. From SEO tools and keyword research to content creation and social media management, affiliates can tailor their marketing efforts to suit their audience’s needs. This versatility not only broadens the appeal of Semrush but also allows affiliates to tap into various niches within the digital marketing landscape. Support and Resources for Affiliates Recognizing the importance of supporting their affiliates, Semrush provides a wealth of resources and support

Yashica Chopra
November 30, 2023
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The Future of Managed Analytics Services for Small Businesses

The data analytics age for SMBs began in 1999 with the launch of browser-based CRM software. It has grown exponentially and is now an integral part of many small businesses. Here, we’ll discuss the role of Managed Analytics Services for Small Businesses and its future in the market. Businesses need analytics to process raw data and derive meaningful insights, discover hidden patterns, uncover new trends, and make better decisions. Data analytics can streamline internal processes and maximize profitability without compromising quality. Managed analytics services have become popular with the increasing talent gap in organizations and the global market. Small businesses cannot always afford to build a data analytics team from scratch and maintain it in the long term. Managed analytics services offer a cost-effective and reliable alternative to access actionable insights and survive market competition. According to a research report by Canalys, Almost 90% of business partners expected their revenue from managed services to grow in 2023. 56% were confident of over 10% growth in the year. Similarly, 35% of partners said they expected to grow by over 20%. With such statistics, we can be assured that managed analytical solutions are here to stay. Let’s check out what the future holds for data analytics and small businesses. How Does Data Analytics Help Small Businesses? According to a report by NewVantage Partners, 91.9% of businesses achieved measurable results through data and analytics in 2023. The global data analytics market is worth $307.52 billion and is estimated to reach $745.15 billion by 2030 with a CAGR (compound annual growth rate) of 13.5%. Small businesses don’t have the same advantages as established brands and global giants. They need to work harder and smarter to make an impact in the market and attract customers. Data analytics can help create a level playing field and create more opportunities for small businesses to handle uncertainties. Managed analytics insights delivery gives a definite edge over competitors and fortifies the systems and processes in a small business. Additionally, it helps with the following: Adopt Data-Centric Approach A data-centric approach allows the business to make decisions based on reports derived from analyzing historical and present-time data. This strengthens the business position in the market and creates more awareness on multiple levels. The business will be aware of what customer wants, and the target audiences will know about the business’s existence. Bring Clarity and Transparency Small businesses cannot afford loss due to a lack of transparency or clarity. From finances to market, distribution, and customer service, transparency can reduce the risk of miscommunication and misunderstandings within the organization. Data analytics for small businesses streamlines the workflow, making it easy to track every step of the process. Higher Closing Rates Customers are vital for the survival of a small business. Data analytics helps monitor the customer journey with the establishment and identify areas for improvement. It also provides insights about customer lifetime value so that the business can determine how much to spend on each customer. Better Inventory Management Not having effective inventory management software can lead to many concerns like lack of stock during high demand, leftover stock due to no sales, mismatched orders, delays, and so on. Data analytics optimize the process and establish a clear system to streamline inventory. Businesses can also use analytics to predict market demand and act accordingly. Understand Customer Behavior Customer behavior is a mystery to many brands. However, a business cannot rely on guesswork or historical data to determine what a customer wants. Data analytics effectively combines past and real-time data to provide more accurate insights into customer behavior patterns, thus increasing sales opportunities. Proactive Opportunity Management Analyzing business and market data can uncover many in-depth insights to understand how things stand in the present and what is likely to happen in the near future. Small businesses need to be proactive and grab opportunities before the established brands take over. This is possible by unlocking the power of data and business analytics. Future of Managed Analytics Services for Small Businesses The Analytics as a Service (AaaS) market is expected to touch $68.9 billion by 2028, as per a report by Imarci. Managed Analytics service providers will continue to have a vital role in helping small businesses adopt data analytics to better their offerings. The following are considered some top trends for the future of managed analytics for small businesses: Multi-Cloud Data Systems As per Gartner’s report, cloud computing continues to be the top technology for businesses investing in data and analytics. Small businesses are relying more on cloud solutions to store data, run software, host applications, etc., instead of building an in-house data center that requires extensive maintenance. In fact, small businesses can also use multiple cloud setups to build a stronger data ecosystem. Data-Centric AI Artificial intelligence is no longer limited to large enterprises. Small businesses can effectively leverage AI by investing in a data-centric model as opposed to model-centric or code-centric. It means more small businesses will adopt generative AI to create synthetic data for training the models and deriving better insights. Edge AI Edge AI gives real-time insights as the models analyze the data collected by IoT (Internet of Things) devices. This helps small businesses meet data privacy requirements and reduces the need for complex data storage systems. Increased AI Investment According to a recent poll by Gartner, 2500+ executive leaders said the recent hype around ChatGPT prompted them to increase investments in artificial intelligence. Small businesses can take advantage of the advancements in AI by partnering with managed service providers. What are the Future Trends in Data Analytics? Data Automation Automation is already being used in many businesses at various levels. It will gain more prominence in the future as businesses cannot spend their resources manually processing large datasets. With cloud and embedded analytics offered by managed service providers, data automation will be an in-thing very soon. For example, augmented and real-time analytics require automation and AI technology. Data Governance, Privacy, and Security Business organizations are moving from data warehouses to data lakehouses. A data lakehouse combines the benefits of a data warehouse and a data lake. It provides

Yashica Chopra
November 29, 2023
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Managed Analytics Services in Healthcare- Improving Patient Outcomes

Digitization of patient records can reduce complexities in providing quality healthcare. Managed analytical service providers play a vital role in assisting hospitals in accessing real-time actionable insights. Here, we’ll discuss how managed analytics can improve patient outcomes. The healthcare industry has been actively adopting the data-driven model in the last few years. The Covid-19 pandemic forced many hospitals and healthcare centers to upgrade their systems and technology. This led to an increasing demand for managed analytics services in the industry. Hospitals are partnering with data analytical companies to deploy and customize analytical models and make effective decisions using real-time insights. According to Mordor Intelligence, the global healthcare analytics market is expected to be $37.83 billion in 2023 and is estimated to reach $106.16 billion in 2028 at a CAGR (compound annual growth rate) of 22.92%. The report also says that the predictive analytics segment will show the most growth during the forecast period. Another report by Global Market Insights shows that financial management, clinical management, and population health management are the three major application areas in the healthcare analytics market. In this brief guide, we’ll read more about data analytics managed services in healthcare and the need for them in today’s world. What is Managed Analytics Services? Managed analytical services are third-party (near-shore, on-shore, and offshore) solutions provided by data analytical and artificial intelligence companies to help hospitals streamline their workflow, enhance patient care, and improve overall efficiency. It combines different activities or services, such as data warehousing, data analytics, business intelligence, data visualization, big data analytics, data governance, and long-term maintenance. Simply put, the third-party managed analytics companies will deploy a data-driven model in the healthcare center and create custom dashboards to share real-time reports with the staff and doctors. The companies can also provide data maintenance and embedded analytics services where the IT infrastructure is hosted and managed by the service provider. The reports are shared with the hospitals. What is Healthcare Analytics Management? Healthcare analytics is the use of data and statistical analytical techniques and tools to convert raw data into meaningful insights for better decision-making. This data predominantly belongs to the healthcare industry to provide the necessary inputs for hospitals and doctors. Healthcare analytics is a powerful service to unlock the full potential of patient data, discover hidden trends and patterns, identify correlations, and promote patient care. Healthcare Analytics as a Service (HAaaS) has become prominent,+ with more hospitals opting for cloud-based third-party analytical solutions for clinical management. The entire process can be divided into the following: Data intelligence management is a continuous process where new data is constantly added to the database, cleaned, formatted, and analyzed to get actionable insights. It allows healthcare centers to provide premium services to their patients while reducing pressure on doctors. Data mining, building predictive models, and automating reports are some common services in healthcare managed analytics. What are the Three Types of Analytics Used in Healthcare? The term healthcare analytics includes a wide range of processes and solutions, which are broadly categorized into the below three: Clinical Analytics Clinical analytics focuses on patient care. It uses the data from electronic health records (EHR) to predict patients’ future health issues based on their medical condition. For example, hospitals can keep track of patients with critical conditions (heart attacks, cancers, organ dysfunctions, etc.) to know in advance if their situations might take a turn for worse. This allows doctors to provide timely treatment and save the patients’ lives. Financial Analytics Financial analytics deals with the financial impact of treatments on patients. Factors like the cost of the surgery, insurance coverage, cost of medication, etc., are calculated per patient to help them manage their treatments without worrying about the budget. For example, the cost of treatment for a patient with Medicare eligibility will be different from the cost incurred by a patient without such provision. Knowing the overall cost of the treatment will help the patient plan their funds accordingly. Outcomes Research Outcomes research deals with the possible outcomes in the healthcare industry. These include mortality rates, hospital stay duration, re-admission rates, and so on. This data strategy helps the hospital management improve their treatment protocols to become patient-friendly. For example, the hospital beds, ICU rooms, patient monitoring, etc., can be better managed to ensure patients don’t suffer due to the lack of resources. Healthcare data analytics consulting companies set up an automated analytics lifecycle to provide relevant reports to the concerned people at all times. It reduces the risk of mismanagement and miscommunication. What is Data Analytics in Healthcare? Data analytics is not limited to analyzing datasets. It also deals with the overall data framework and how the models are used to extract insights from large volumes of data. In the healthcare industry, real-time analytics insights delivery to decision-makers can promote transparency, efficiency, and cost-effectiveness without compromising quality and patient care. Managed predictive modeling is the process of analyzing historical and present datasets to determine future trends and outcomes. For example, analyzing the behavioral data of patients can help find a way to manage their visit timings, medication, etc. The past and present data of cancer patients can be used to find out if they are at risk of the cancer cells aggravating or relocating in the body to cause more serious trouble. Patients who have previously been admitted for self-harm can be monitored to make sure the risk of repeating the incident is less. Benefits of Healthcare Analytics Applications of Healthcare Data Analytics There are different applications of analytics managed services for health systems. Data analytics are used in the following areas to streamline the hospital’s operational efficiency while saving time and resources. Strategic Planning Data science managed services are crucial to helping healthcare centers make strategic decisions about treatment facilities, patient records, admission protocols, etc. It helps in tracking the availability of resources, the number of patients waiting, the list of available doctors, potential emergency cases, and so on. The hospital can be ever-ready to handle crises, thus increasing patients’ trust and satisfaction. Staffing Management One of the biggest concerns in the healthcare industry is the lack

Yashica Chopra
November 28, 2023
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9 Top Highest Paying Affiliate Programs in 2024

Affiliate programs are a reliable passive source of income for website owners, bloggers, influencers, and marketers. Here, we’ll discuss the best highest paying affiliate programs to join in 2024 and add recurring income to your account. Affiliate programs bring website traffic, greater visibility, and more income. The best part is that any website from any industry can join an affiliate program within or outside its niche. There’s no denying the popularity of this program, as it helps all parties. According to Google Trends, the search for ‘affiliate marketing’ has grown exponentially since 2016 and hit an all-time high in 2023. Moreover, the global affiliate marketing spending is expected to touch $15.7 billion in 2024. Another report shows that there has been a 15.38% increase in investments in affiliate marketing companies in 2023. In such instances, it makes good sense to find profitable affiliate programs and join the networks of the companies to earn some income on the side. This also improves the website’s SEO, thus helping you reach wider audiences. Here, we’ll take a look at the highest-paying affiliate programs to try in 2024. Is it time to Start Affiliate Marketing? Absolutely! Statistics show that the global affiliate program industry is expected to grow by 63% in the next four years. 81% of the brands are already offering affiliate programs to increase sales. Moreover, almost 43% of marketers say affiliate programs bring more money than ad monetization on their websites. This is the right time to join the affiliate networks and earn attractive commissions. But what exactly is an affiliate program? How does it work? In simple terms, an affiliate program or marketing is the process of promoting and selling another business’s products or services through your website. You earn a commission for the sale that happens through your link. Every affiliate marketer is provided with a coded link by the business. You place this link on your website (and add a disclaimer about the same). When your website visitors use the link to check out and buy the product or service, you earn a commission for facilitating a sale for the business. Top Highest Paying Affiliate Programs in 2024 Consider factors like the cookie window, commission structure, types of affiliate programs, etc., when joining the affiliate network of a brand. These factors can affect your income. So, what are high-paying affiliate programs? Check out the list below! DataToBiz DataToBiz offers one of the high-commission affiliate programs in the market. It is a data engineering, AI, and BI company offering end-to-end solutions to SMBs, MSMEs, and large enterprises. It also has artificial intelligence-based products like PrepAI, HirelakeAI, etc. This provides more earning opportunities for affiliates as they can recommend the business to varied audiences. The company has a simple yet effective affiliate framework with dedicated support. It offers a flat 5% commission on the first month’s revenue, along with timely payments for subsequent commissions. Every affiliate will get their own portal to manage their leads, earnings, reports, etc., plus access to marketing tools to attract more people to the website. DataToBiz doesn’t have any restrictions on the number of references each affiliate can bring. Continue earning for as long as you want! ShareASale ShareASale is one of the best affiliate programs, with a wide network of over 25,000 merchants. It is a platform where you can connect with multiple merchants without searching for individual businesses online and joining their programs. It is convenient and cost-effective for both parties and offers advanced analytics to track leads and referrals. The platform allows all types of content creators to join the network and provides the necessary tech support and marketing tools to the publishers. You can earn up to 50% commission, though the actual commission structure will depend on the merchant you promote. However, there is a minimum payment threshold to be eligible to withdraw funds from your affiliate account. Hubspot Hubspot is a well-known CRM platform offering varied solutions for marketers and businesses. It is considered an all-in-one platform by many businesses for streamlining their marketing and customer management processes through simplified systems and interactive interfaces. The company has one of the top-earning affiliate programs with no payment threshold and a 180-day cookie window. The company offers a 30% recurring commission for up to a year on every successful referral. It also has an attractive commission structure with multiple levels for affiliates to earn a higher commission as they generate more referrals. With performance reports, a creative library, and technical support services, Hubspot is a worthy choice. Affiliates who level up to the Elite Affiliate category can benefit from the custom commission plan and take advantage of the co-branding services offered by the company. Wordable Wordable is an automated content publishing platform that streamlines publishing posts for marketing teams and agencies. It can save over 90% of publishing costs by optimizing the workflow and automating the processes. The company also has a great affiliate program. So, how much does a Wordable affiliate program cost? The platform offers a recurring 30% commission on every Wordable sign-up through the affiliate link. Since the most common plan starts at $99 per month, you can earn a decent amount every month for the references you provide to the business. Wordable has set up auto payments to prevent confusion and increase transparency. It also provides promotional materials to affiliates to help them convert more clicks into successful referrals. eBay Partner Network eBay Partner Network (EPN) is one of those affiliate programs focusing on flexibility and variety. eBay is an eCommerce platform and a diverse marketplace for businesses from around the globe. EPN is an in-house program of eBay designed to help publishers and businesses connect with each other for mutual benefit. The platform offers 1% to 4% commission. While this may seem less, it can quickly increase your income as more people use the affiliate link. Moreover, it offers a Smart Share Extension to directly create affiliate links from the eBay website. No need to access your dashboard for everything. Moreover, the company follows a Quality Click pricing model where the commission % depends on the value

Yashica Chopra
November 24, 2023
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Referral Programs vs Affiliate Programs: Understanding the Pros and Cons

Referral and affiliate programs are two different strategies that reward a person for bringing customers to the business. Here, we’ll discuss the major differences between both programs in detail. Digital marketing comes in many forms. Every business has to develop its online marketing strategy based on core values, long-term goals, industry standards, and customer expectations. While strategies like SEO, SEM, SMM, PPC, etc., are easy enough to understand, many businesses tend to mix up referral and affiliate programs. After all, both methods use another person or entity to bring leads and customers to the brand. However, there are distinct differences between referrals and affiliate programs. Some brands use both programs to further increase their reach in the market. Other brands might choose to use only one of these strategies, depending on their niche. For example, DataToBiz has an affiliate partner program to expand its AI products and services in the global market. But what exactly do referrals mean, and how does an affiliate program help a business? What are the main differences? Let’s find out more about affiliate vs referral programs. What is a Referral? A referral program is where existing customers of a brand refer its products and services to others. Customers get store credits, one-time discounts, gift cards, or coupons when their referral generates a sale for the business. For example, you purchased health supplements from a brand. The company provides a unique link to share with your family, friends, and acquaintances. When they use your link to check the brand and place an order, you will get a thank-you gift for referring a new customer to the business. Referral programs are designed to encourage existing customers to bring more customers to the brand by offering them an incentive or gift. Statistics show that referrals grew by a whopping 425% during the first wave of the Covid-19 pandemic. In fact, 92% of customers trust referrals from people they know, and the customer retention rate is 37% higher when they come through referrals. Pros for the Business Pros for the Customer Cons for the Business Cons for the Customer What is an Affiliate Program? An affiliate program is where the brand ties up with a third party to promote its products and services in exchange for a commission or reward. Here, the third party can be bloggers, website owners, influencers, freelancers, content creators, and even small business owners with an existing audience base. The affiliate doesn’t have to be a customer. For example, if a website owner is interested in earning additional income, bonus, or commission through profit-sharing networks, they can join affiliate programs to use their platform and audience for the same. The publisher will earn a commission depending on the terms and conditions of the affiliate program. The affiliate marketing program is a source of additional income for many publishers. Around 81% of advertisers (brands) and 84% of publishers (website owners) use affiliate marketing. Close to 65% of affiliates strongly agree that joining an affiliate program brings more customers. About 26% of affiliates earn between $81K and $200K per year, while 20% of affiliates earn between $21K and $80K, with 19.5% earning more than $1000K per year by being an affiliate. Pros for the Business Pros for Affiliates Cons for the Business Cons for Affiliates Referral vs Affiliate Program Here we’ll compare referrals and affiliate programs to highlight their differences at various levels. Bringing New Customers Referral programs are a type of word-of-mouth marketing. It targets current customers, brand advocates, and customers who give high satisfaction ratings to the business. They are provided a unique link and asked to share it in their network. The sales that happen through the link are attributed to the customer, who becomes eligible for a reward or gift. Affiliate programs are developed for content creators and website owners who have already established themselves in their niche. The brand aims to attract the affiliate’s audience through the program. Each affiliate is also provided with a link, used by the audience to know more about the brand they promote. The affiliate earns a flat fee or a commission (or both) for generating leads and bringing customers to the business. An affiliate may or may not be a customer. Relationship with the Target Audience Referrals are usually successful because the customer has a closer relationship with the other person. There is a direct relationship between both parties, and this benefits the brand. You are more likely to convince your friend or cousin to buy a product if you know their preferences and have a positive relationship with them. In affiliate marketing, the affiliate doesn’t need to have a direct relationship with the target audience or website visitors. Any person who visits the website can click on the affiliate link. However, even affiliate marketing will be successful when affiliates or publishers inspire trust in their subscribers. A good example is an influencer or podcaster. They don’t personally know every one of their followers but have some amount of influence on them and can encourage the followers to try a product or service. Approach or Strategy Referrals use a direct approach with a clear intention. Customers send referral links to people in their network as chat messages on social media platforms or texting apps. The customer explains the product or service to their friend and convinces them to try it. They play the role of a salesperson but with a personal connection to the prospective lead. Referral links are not usually posted in blogs as customers have a better chance of convincing the other person with a direct approach. Affiliate marketing is less direct in its approach. The links to the affiliate products or services are included in informational blogs, social media posts, newsletters, etc. Unlike referral links, affiliate links are not sent as direct messages. Affiliates don’t always directly promote the brand. They hint or provide options, adding a disclaimer about their connection with the business. Moreover, some affiliate links visitors to a landing page where they have to complete an action. In such instances, the affiliate earns